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MSI graphics cards slated to get more expensive soon

A combination of scalpers, bots, miners, and the global semiconductor shortage has driven up the prices of several consumer hardware parts such as graphics cards. Things are about to get a tad worse for the lucky few who manage to buy a GPU at MSRP if a new report from Digitimes is to be believed. At a recent investor meeting, a company executive said that MSI was planning to raise the prices of its graphics cards.

There is no information about just which SKUs will get more expensive. In all likelihood, the entire Nvidia RTX 3000 and AMD RX 6000 series of graphics cards will be affected, given the massive demand for them. The prices are being raised to recoup some of the revenue lost last year. That, coupled with the fact that several MSI graphics cards are already prohibitively expensive, will mean that gamers will have to shell out a lot more moolah. 

Thankfully, MSI doesn't plan to increase the prices of other PC components such as motherboards and peripherals. Notebooks are expected to remain unaffected too, for the time being, but that could change anytime, given that mobile graphics cards' supply has been affected too. Lastly, MSI hasn't specified just when the revised pricing for its graphics cards will go into effect.

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Anil Ganti - Senior Tech Writer - 701 articles published on Notebookcheck since 2019
I've been an avid PC gamer since the age of 8. My passion for gaming eventually pushed me towards general tech, and I got my first writing gig at the age of 19. I have a degree in mechanical engineering and have worked in the manufacturing industry and a few other publications like Wccftech before joining Notebookcheck in November 2019. I cover a variety of topics including smartphones, gaming, and computer hardware.
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Graphics Card Manufacturer Apologises After Subsidiary Is Caught Scalping RTX 3080 and 3090s

Graphics card manufacturer MSI has issued a statement after its subsidiary company, Starlit Partner, was caught selling MSI GeForce RTX 3080 and 3090 graphics cards on eBay at inflated prices.As noted in a report on PC Mag, Starlit Partner has sold at least four RTX 3080 Gaming X Trio cards for $1,359 - $1,399, and between eight and 11 units of the RTX 3090 Gaming X Trio, sold for up to $2,599. These prices are far above the RRP of $759 and $1,589 respectively.

The sales were seen and discussed on Reddit, with users realising that Starlit Partner is a registered trademark with MSI. The reveal of the situation has prompted MSI to post a tweet apologising for the situation.

Regarding Starlit Partner/eBay:

— MSI Gaming USA (@msiUSA) October 7, 2020
According to the statement, Starlit Partner is a subsidiary of MSI that deals with excess inventory and refurbished items. Through an "error", Starlit were able to acquire the new - and very out-of-stock - Nvidia GeForce RTX 30-series cards, which it then sold on eBay at vastly inflated prices.

“Starlit Partner has been instructed to contact the individual customers who purchased these graphic card products and offer two options—return the product and receive a full refund, or a partial refund of the amount paid over MSI’s MSRP,” said MSI.“Moving forward, MSI will enforce a stricter policy to avoid situations like this happening again,” the statement concludes.

Nvidia’s RTX 3080 and 3090 cards launched in September, and have already proven a monumental success. Cards made by Nvidia itself - known as the reference version or ‘Founders Edition’ - are sold out entirely, and the situation is the same for third-party developed cards, such as MSI’s variants. Scalpers have been selling cards on auction sites at huge prices, meaning only those willing to pay extraordinary prices have been able to get their hands on an RTX 30-series since stores sold out.

For more on Nvidia’s latest batch of cards, take a look at our RTX 3080 review and RTX 3090 review.Matt Purslow is IGN's UK News and Entertainment Writer.

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MSI to reportedly hike graphics card prices amid ongoing GPU shortage

MSI is going to increase asking prices for its graphics cards due to continuing production woes and GPU shortages from both AMD and Nvidia, according to a new report.

Assuming the report is correct, DigiTimes (via Tom’s Hardware) says that the chairman of MSI, Joseph Hsu, indicated that graphics card prices will be hiked to reflect ‘tight supply’ – and that this unfortunate situation could last ‘through the end of 2021’.

That’s obviously a double blow in terms of bad news for gamers who are looking to buy a new AMD or Nvidia GPU, and if MSI is being forced to increase price tags, that inevitably leads to speculation about other graphics card manufacturers doing the same (as they are all facing the same kind of pressures – at least on the GPU availability front, and pandemic-related problems).

Hsu made the comments when talking about MSI’s Q4 2020 profits, where the company made less money than expected. Costs were up in the final quarter due to a range of factors that included logistics problems (shipping delays) and Taiwan’s currency strengthening. That said, the chairman was also careful to note that last year still saw a new high achieved in profits.

Gloomy GPU picture

Hsu predicted strong demand not just for MSI’s graphics cards, but also motherboards and gaming laptops, throughout 2021. These products will be in double-digit growth, Hsu noted.

Asus also recently observed that graphics card shortages will persist, highlighting a shortage of Nvidia GPUs, and noting that price hikes were happening as a result.

Overall, it really isn’t a pretty picture, and MSI chipping in with this latest nugget of negativity doesn’t help matters.

When vanishingly-thin-on-the-ground new GPUs do pop up for sale – either Nvidia RTX 3000 models or AMD Big Navi cards – they’re instantly snapped up, with scalpers getting in on the action, and crypto-miners too.

This has led to an odd situation with extreme measure such as Nvidia re-releasing the GTX 1050 Ti (a card which was discontinued two years ago) to give desperate folks an option at the budget end of the GPU market.

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a broad range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written about tech for the best part of three decades, and writes books in his spare time (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette UK in 2013).


MSI has admitted that its subsidiary Starlit Partner got access to MSI’s new GeForce RTX 30-series graphics cards in “error,” after it was found selling them at huge markups on eBay. After links between the two companies emerged, users on Reddit accused MSI of taking advantage of stock shortages to “scalp” customers with inflated prices via a subsidiary. MSI says that anyone who bought graphics cards over their MSRP from Starlit will be offered the choice of a full or partial refund.

In a statement posted on Twitter, MSI confirmed that Starlit Partner is an “individual sales subsidiary” under the company, and said it usually sells MSI’s “excess inventory and refurbished items.” MSI says Starlit would not normally be given new products like the GeForce RTX 30 series graphics cards, but “an error allowed them access to inventory they were not permitted to handle.”

In response, MSI said that Starlit will be contacting anyone that bought a graphics card at an inflated price to offer them a choice of a full refund, or a partial refund of any amount paid over the card’s MSRP. “Moving forward, MSI will enforce a stricter policy to avoid situations like this happening again,” the company says.

Although the listing has since been removed, Starlit Partner appears to have been selling an MSI GeForce RTX 3080 Gaming X Trio graphics card for $1,359, almost $600 over its list price of $760. Screenshots of the listing published by VideoCardz show that the card was advertised as being in “new” condition, and that four had been sold. Its eBay page now says the product has been removed from sale “because there was an error in the listing.”

When contacted for comment, MSI told The Verge that the issue only affected four cards in total, and that they were removed from sale as soon as possible. MSI also said that the problem has only occurred in the US.

The news comes as Nvidia’s latest graphics cards have faced stock shortages due to their popularity. The GeForce RTX 3080 sold out almost immediately when it went on sale last month, and the cards have since popped up on eBay for hundreds or even thousands of dollars over their original asking price. Nvidia has apologized for the stock shortages, and has pushed back the launch of the more affordable RTX 3070 so there’s more stock available on launch day.

Update October 7th, 11:23AM ET: Updated with MSI’s confirmation that only four cards were affected by the issue.


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