Slim Jim (snack food)
American brand of beef jerky
A packaged mini Slim Jim stick
|Product type||Meat snack|
|Introduced||; 52years ago()|
|Previous owners||General Mills|
GoodMark Foods, Inc.
|Tagline||Snap into a Slim Jim!|
Slim Jim is an American snack brand sold globally and manufactured by Conagra Brands. They are widely available and popular in the United States, with revenues of $ million. About million are produced annually in at least 21 varieties.
Adolph Levis invented the first Slim Jim in in Philadelphia, although he and his partner subsequently hired a meatpacker to develop the product for production in the s. He later sold the company in for about $20 million to General Mills, which moved the operations to Raleigh, North Carolina, and merged them into the meatpacking operations of their recently-acquired Jesse Jones Sausage Co. to create Goodmark Foods. Doggett moved to Raleigh in as corporate controller of the newly-formed entity, and was later the company's Vice President of Finance. In , General Mills put the company up for sale, and Doggett and three other GoodMark executives acquired the company; Doggett assumed the offices of President and Chief Operating Officer.ConAgra bought Goodmark in 
The product Levis created is different from the one produced since the s, with Lon Adams (), developing the current Slim Jim recipe while working for Goodmark. Slim Jim is an example of a food product which is listed as containing mechanically separated chicken in its ingredients by requirement of the USDA.
Production was interrupted after an explosion and fire on June 9, destroyed the plant in Garner, North Carolina, killing three workers and a subcontractor worker. Operations resumed in Garner and in Troy, Ohio. On May 20, , the facility in Garner closed, the same day that the company's former spokesman "Macho Man" Randy Savage died.
From to , advertising for the product included commercials that featured professional wrestler "Macho Man" Randy Savage, who served as spokesperson. Each commercial would close with Savage bellowing "Need a little excitement? Snap into a Slim Jim!" Other notable spokespersons have included rapper Vanilla Ice and wrestlers The Ultimate Warrior, Bam Bam Bigelow, Kevin Nash, and Edge.
The advertising campaign was developed at North Castle Partners in Greenwich, Connecticut, by Tom Leland and Roger Martensen, under the creative direction of Hal Rosen. The "Snap Into A Slim Jim" concept was originally intended for comedian Sam Kinison, but he declined. Hal Rosen then suggested using WWF wrestlers, and The Ultimate Warrior was selected for the kickoff spot. In addition to a TV spot, the Ultimate Warrior also recorded several radio commercials for Slim Jim in
A subsequent campaign featured Slim Jim Guy (played by actor Demetri Goritsas), a human personification of a Slim Jim who would wreak havoc on the digestive system of anyone who ate it and used the slogan "Eat me!" These ads personified the irreverent personality of the brand and were also from North Castle Partners.
Slim Jim advertisements were also heavily featured on MTV, ESPN, WWF, WCW, and Disney Channel. Slim Jim was one of the earliest sponsors of the ASA Pro Tour (the aggressive inline skating tour) from -  The ASA Pro Tour was a qualifier for ESPN's X Games.
In , Slim Jim advertising featured the Fairy Snapmother, described in a ConAgra press release as "a character resembling a tattooed rocker with wings - and a familiar MTV-type of humor young males enjoy."
Another campaign depicted hunters hunting a fictitious "Snapalope" within convenience stores using urban camouflage. The Snapalope is a deer-like puppet made from Slim Jims.
In , Slim Jim launched the website "SpicySide.com", encouraging consumers to get in touch with their "Spicy Side" by creating an avatar and fighting their friends in an online landscape called Spicy Town. Slim Jim also partnered with a well known Machinima artist Myndflame to develop a World of Warcraft parody.
As of , the company uses social media as a method of advertisement, using internet humour and memes to gain popularity online, creating an unofficial slogan of “Long Boi Gang” (referring to the snack itself). The Slim Jim account frequently comments on popular Instagram meme pages, and has gained a fair amount of popularity through this alone.
Slim Jim sponsored Bobby Labonte and David Green when they won the NASCAR Busch Series championship in and , respectively.
A Wired article listed some of the ingredients as beef, mechanically separated chicken, lactic acid starter culture, dextrose, salt, sodium nitrite, and hydrolyzed soy. They note that although ConAgra refers to Slim Jim as a "meat stick", it resembles a fermented sausage, such as salami or pepperoni, which uses bacteria and sugar to produce lactic acid, lowering the pH of the sausage to around and firming up the meat.
Sodium nitrite is added to prevent the meat from turning gray, and hydrolyzed soy contains monosodium glutamate.
Slim Jim has launched several spin-off products of its main brand. These products are often of higher quality than the original Slim Jim, using premium meats. Such products include both tender steak strips and beef jerky.
The tender steak strips come in three flavors. Its companion beef jerky comes in four flavors: an original flavor, two spicy flavors, and one smokin' apple flavor. 
- ^LaVito, Angelica (October 13, ). "Conagra is revamping the Slim Jim brand: Think office, not gas station". CNBC. Retrieved December 29,
- ^Trotter, Greg (November 16, ). "Slim Jim knows you've given up its meat sticks, and it wants you back". Chicago Tribune. Retrieved December 1,
- ^Lauria, Peter (July 2, ). "Where's the Beef?". New York Post.
- ^ abHansell, Saul (March 25, ). "Adolph Levis, Entrepreneur And Philanthropist, Dies at 89". The New York Times. Retrieved 7 September
- ^ abc"Ron Doggett". NC Business Hall of Fame. North Carolina Business History.
- ^"ConAgra Inc. buys GoodMark Foods Inc. for $ million". Triangle Business Journal. American City Business Journals. February 15, Retrieved December 1,
- ^Paybarah, Azi (3 December ). "Lon Adams, Who Gave the Slim Jim Its Flavor, Dies at 95". The New York Times.
- ^"Slim Jim: Present at the Creation". The New York Times. July 28,
- ^"Slim Jim Monster Smoked Snacks, Original, Ounce Sticks (Pack of 18) by Slim Jim". Amazon.com. Retrieved December 1,
- ^Staff, JournalNow. "4th victim of blast at Slim Jim plant dies". Winston-Salem Journal. Retrieved
- ^"Slim Jim maker closes Garner plant Friday". WRAL.com. 19 May Retrieved 8 February
- ^Demetri Goritsas at IMDb
- ^" ASA Pro Tour Sponsors - Thank You!". aggroskate.com. Archived from the original on 14 May Retrieved 8 February
- ^"SNAP! Slim Jim's Fairy Snapmother Flies Into Convenience Stores" (Press release). ConAgra Foods. November 15, Retrieved
- ^ abcdDi Justo, Patrick (24 August ). "What's Inside a Slim Jim?". Wired. Archived from the original on June 29,
- ^"Slim Jim beef jerky". Snack Memory. Retrieved 8 February
Here's How Randy Savage's Slim Jim Catchphrase Was Invented
Randy Savage is a WWE Hall of Famer who actually spent his career wrestling for that brand's predecessor, the WWF, as well as its competitors, WCW and TNA (via WWE). He was also a well-known product pitchman whose trademark catchphrase "Snap into a Slim Jim!" was first spoken by a different wrestler.
Savage served as the voice and the face of Slim Jims from up through the turn of the millennium (via The Takeout). However, the very first commercial featuring Slim Jims' new slogan, along with their in-your-face ad campaign meant to promote their product as an edgier snack than anything else out there (with the possible exception of Shark Bites, because come on, what could be more badass than chomping down on a shark?) featured fellow future Hall of Famer The Ultimate Warrior (via YouTube).
The "Snap into a Slim Jim!" slogan, however, predated both of the men who would utter it, and the ad campaign itself, by several years. Its origin story is a surprisingly dull one since advertising, after all, is a profession far less glamorous than Mad Men would have had us believe. No matter how much fun the kayfabe storyline presented in each campaign may be, they all begin with boring old market research.
Slim Jim Commercial Skywriting
Slim Jim Skywriting
The American brand of jerky snacks or dried sausage Slim Jim has released a new commercial, giving you the best advice it can give you: Never trust your bro with a romantic gesture.
The second spot, titled Skywriting, features a young couple having a picnic in a beautiful place.
This is so romantic, says the girl, looking then at the sky and seeing a plane skywriting Allie, I love you.
At this point, viewers can see also the person piloting the plane, a man eating Slim Jim, who keeps writing: r sister, leaving, eventually, on the sky the message, Allie, I love your sister.
Damn it, Carl, growls her boyfriend, who obviously wanted to convey the message Allie, I love you.
The spot ends with the voiceover saying the brands tagline, Snap into a Slim Jim.
How Randy Savage Saved The Slim Jim Brand
Once upon a time there was a sophisticated food mascot who wore a top hat, carried a cane, and served as an oh-so-elegant spokes-character for his signature snack: meat sticks. What, did Mr. Peanut have a side gig? No, we weren't speaking of the (sort of) late Mr. P, but instead, of his long-lost and little-known cousin, "Slim Jim." According to The Takeout, this dapper fellow did his darnedest to promote his eponymous product. The snack itself wasn't particularly elegant, however, and neither was its clientele. At that time, Slim Jims were primarily offered in bars of the divier variety and tended to be something that was fished out of a vinegar-filled jar and sold to somebody whose dinner likely started with a shot and ended with a beer.
While Slim Jims managed to eke out a (slim) profit margin for some four decades as a blue-collar bar food, by the late '80s the brand was in serious need of a new market they could tap into. This was decades before hipsters would make dive bars trendy, and pickled meat sticks were losing their appeal even for pickled bar patrons. In search of a miracle, Slim Jims called in the marketing mavens. While these Ad Men (and maybe women) managed to come up with a snappy slogan — "Snap into a Slim Jim!" — what they really needed to make their product cool with the kids was a super-snappy spokesman.
Commercial slim jim
I drank my favorite coffee with milk and cinnamon from the pool cup. I love huge cups, because you pour your favorite drink into such a cup, not sparing it, for yourself, your beloved. and it seems.Slim Jim Light Bulb Commercial (Macho Man Randy Savage) (1996)
She didn't wear a bra, but her breasts didn't really need one. Nicky tossed a couple more silk combinations over the spread clothes. Taking her by the hand, she drew me to this couch.
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Although, to be honest, for this pleasure I paid the conductor the cost of the ticket: in those days there were no computers. On the railway. I havent even heard of them. I just saw at the plant where I worked, an operating room filled with huge computer cabinets.