Tmobile deals 2015

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T‑Mobile US Reports First Quarter 2015 Results

Strong Start to the Year with 1 Million Postpaid Phone Net Adds and Record Low Churn

First Quarter 2015 Highlights:

  • Continued subscriber momentum and record low churn for the fastest growing wireless company in America:
    • 1.8 million total net adds – 8th consecutive quarter over 1 million
    • 1.1 million branded postpaid net adds – 3rd consecutive quarter over 1 million
    • 1.0 million branded postpaid phone net adds – expect to capture all of industry postpaid phone growth in 1Q15
    • Best-ever branded postpaid phone churn of 1.30%, down 43 bps QoQ and 17 bps YoY
  • Strong financial performance with expected industry-leading growth in revenues and Adjusted EBITDA:
    • Service revenues of $5.8 billion, up 9.0% YoY
    • Total revenues of $7.8 billion, up 13.1% YoY
    • Adjusted EBITDA of $1.4 billion, up 27.6% YoY, even with investment in customer growth
    • Adjusted EBITDA margin of 24%, up from 20% in 1Q14
  • Continued expansion of the nation’s fastest 4G LTE network:
    • 275 million 4G LTE POPs at end of 1Q15 – targeting 300 million by year-end 2015
    • 157 Wideband LTE market areas – more than 200 market areas targeted by year-end 2015
    • 700 MHz A-Block spectrum already deployed in 55 market areas
  • Raising subscriber outlook for 2015 while maintaining Adjusted EBITDA target:
    • Guidance range for branded postpaid net adds increased to 3.0 to 3.5 million
    • Maintaining target of $6.8 to $7.2 billion of Adjusted EBITDA
    • Maintaining target of $4.4 to $4.7 billion of cash capex

BELLEVUE, Wash. – April 28, 2015 – T-Mobile US, Inc. (NYSE: TMUS) today reported first quarter 2015 results reflecting strong momentum and industry-leading growth. The Company again outperformed the competition in both subscriber and financial growth metrics.

“We’ve had eight consecutive quarters with more than one million total net customer additions proving that customers want value,” said John Legere, President and CEO of T-Mobile. “We expect to once again capture all of the industry’s postpaid phone growth in Q1 and we’ve done it while delivering an all-time record low 1.3% churn. #WeWon’tStop.”

Un-Carrier Delivering Results

Since launching Un-carrier in 2013, T-Mobile has disrupted the wireless industry with innovations such as No Annual Service Contracts, equipment installment plans, the JUMP! ® device upgrade program, free international data roaming, Contract Freedom, T-Mobile Test Drive, Music Freedom, Wi-Fi Un-leashed, and Data Stash. In the first quarter of 2015, the Company again expanded the Un-carrier lineup with:

  • Un-carrier 9.0: Business Un-leashed: T-Mobile introduced a set of simple, transparent, and affordable rate plans that provide all business customers with unlimited talk and text, and 1GB of 4G LTE data. Additional data can either be purchased on a per line or pooled basis. T-Mobile is also partnering with GoDaddy and Microsoft Office 365 to provide a valuable array of mobile business tools free of charge, as well as extending a benefit to families with Business Family Discounts by counting a company-paid line as the first line on a family’s Simple Choice account.
  • The Un-contract™: The Un-contract initiative is a guarantee to all Simple Choice customers that their rates will never increase as long as they remain a customer, even for those on promotional plans. Unlimited 4G LTE rate plans are guaranteed for a minimum of two years.
  • Carrier Freedom™: The Company will pay off outstanding device payments of up to $650 per line for up to 10 lines when customers switch to T-Mobile.

Operational and Financial Highlights for the First Quarter 2015

T-Mobile continues to deliver strong customer growth and ended the first quarter of 2015 with 56.8 million total customers. In the first quarter of 2015, T-Mobile added 1.8 million net new customers, marking the eighth consecutive quarter that the Company has generated more than one million net customer additions.

In the first quarter of 2015, branded postpaid net customer additions were 1.1 million, including 991,000 phone net customer additions – expected to be the highest in the U.S. wireless industry once again - and 134,000 mobile broadband net customer additions.

Branded postpaid phone churn was 1.30% in the first quarter of 2015, down 17 basis points year-over-year and 43 basis points sequentially. The year-over-year improvement in churn reflects ongoing improvements in the Company’s network, customer service, and the overall value of its offerings in the marketplace, resulting in increased customer satisfaction and loyalty. The sequential improvement was due to seasonal factors as well as a reduction in competitive activity compared to the fourth quarter of 2014.

T-Mobile’s branded prepaid net customer additions were 73,000 in the first quarter of 2015. The lower level of branded prepaid net additions in the quarter was driven by increased migrations from prepaid to postpaid, increased competitive activity in the marketplace, and an atypical tax refund season. Branded prepaid to branded postpaid migrations were 195,000 in the first quarter of 2015.

Branded prepaid churn was 4.62% in the first quarter of 2015, down 77 basis points sequentially and up 28 basis points year-over-year.

Total device sales, including both branded postpaid and prepaid customers, were 8.8 million units in the first quarter of 2015, of which total smartphone sales were 8.0 million units.

In addition to strong customer growth, T-Mobile delivered outstanding financial results. In the first quarter of 2015, the Company is expected to again report the fastest year-over-year revenue growth in the industry for both service and total revenues. Service revenues for the first quarter of 2015 grew by 9.0% year-over-year, primarily due to rapid growth in the Company’s customer base, partially offset by lower branded postpaid phone Average Revenue per User (ARPU) and the non-cash net revenue deferral for Data Stash. On a sequential basis, service revenues declined by 0.9% primarily due to the impact of Data Stash. Excluding the impact of Data Stash, service revenues in the first quarter of 2015 increased 0.9% sequentially and 11.0% year-over-year.

T-Mobile’s total revenues for the first quarter of 2015 grew by 13.1% year-over-year due to continued growth in equipment sales revenues and service revenues. On a sequential basis, total revenues decreased by 4.6% due to lower equipment sales revenues compared to strong holiday season sales in the fourth quarter of 2014.

Branded postpaid Average Billings per User (ABPU) was $60.94 in the first quarter of 2015, down 1.4% sequentially and up 2.4% year-over-year. Excluding the impact of Data Stash, branded postpaid ABPU in the first quarter of 2015 increased 0.6% sequentially and 4.5% year-over-year.

Branded postpaid phone ARPU decreased sequentially by 3.8% to $46.43, driven primarily by the net revenue deferral for Data Stash and dilution resulting from promotional activities targeting families, including the “4 for $100” offer. Excluding the impact of Data Stash, branded postpaid phone ARPU in the first quarter of 2015 declined by 1.2% sequentially and 5.5% year-over-year. Branded prepaid ARPU increased by 4.8% year-over-year and 0.8% sequentially to $37.81.

Branded postpaid Average Revenue per Account (ARPA) was $108.04 in the first quarter of 2015, down 0.9% year-over-year and 1.7% sequentially. Excluding the impact from Data Stash, branded postpaid ARPA in the first quarter of 2015 increased 1.1% sequentially and 1.9% year-over-year. Branded postpaid Average Billings per Account (ABPA) amounted to a record $145.03 in the first quarter of 2015, an increase of 11.8% year-over-year and 0.9% sequentially. The increase in ABPA was primarily due to growth in EIP billings as well as an increase in the number of branded postpaid customers per account.

Adjusted EBITDA for the first quarter of 2015 was $1.388 billion, up 27.6% year-over-year and down 20.7% sequentially. Year-over-year, the increase was primarily due to higher branded postpaid and prepaid revenues from growth in the customer base. Sequentially, the decline in Adjusted EBITDA was primarily due to the impact from Data Stash as well as strategic investments in growth in the early part of 2015, consistent with the Company’s previously announced intentions. The non-cash revenue deferral for Data Stash reduced Adjusted EBITDA by $112 million in the first quarter of 2015. The revenue deferral for the initial 10GB allotment per qualifying customer from Data Stash is expected to fully reverse itself during 2015. The Adjusted EBITDA margin was 24% for the first quarter of 2015, up from 20% in the first quarter of 2014.

T-Mobile made strategic investments in growth in the first quarter of 2015 resulting in a loss per share of $(0.09) in the first quarter of 2015 compared to a loss per share of $(0.19) in the first quarter of 2014. T-Mobile expects earnings per share to be positive in all the remaining quarters and full-year 2015.

Network Expansion and Capital Expenditures 

T-Mobile’s 4G LTE network – America’s Fastest – covered 275 million people at the end of the first quarter of 2015 and the Company is targeting coverage of 300 million people by year-end 2015. T-Mobile is rapidly deploying Wideband LTE, while at the same time rolling out 4G LTE on its 700 MHz A-Block and 1900 MHz PCS spectrum. Wideband LTE is currently available in 157 market areas and is now expected to be available in more than 200 market areas by year-end 2015. The Company continues to deploy its 700 MHz A-Block spectrum with major market launches in Houston, Dallas, Philadelphia, Tampa, San Antonio, and Detroit so far in 2015, bringing the total to 55 market areas.

Cash capital expenditures reflect T-Mobile’s continued investment in the expansion of its 4G LTE network. In the first quarter of 2015, cash capital expenditures were $982 million, down from $1.3 billion in the fourth quarter of 2014 and up from $947 million in the first quarter of 2014.

In January 2015, the FCC announced that T-Mobile was the winning bidder for AWS-3 spectrum licenses covering approximately 97 million people for an aggregate bid price of $1.8 billion. T-Mobile paid the FCC $1.4 billion for the AWS-3 spectrum licenses in February 2015, which was net of the $0.4 billion deposit paid to the FCC in October 2014. T-Mobile received the AWS-3 spectrum licenses early in the second quarter of 2015.

MetroPCS Combination

The MetroPCS customer base continues to rapidly migrate off the legacy CDMA network. Currently, less than 500,000 customers remain on the MetroPCS CDMA network. Approximately 80% of the MetroPCS spectrum had been re-farmed and integrated into the T-Mobile network at the end of the first quarter of 2015.

In the first quarter of 2015, T-Mobile decommissioned the CDMA portion of the MetroPCS networks in Atlanta and the Detroit metro area, bringing the overall total to 8 market shutdowns so far, with only 3 major markets left. Total decommissioning costs for CDMA network shutdowns amounted to $128 million in the first quarter of 2015. The Company expects to decommission all the remaining CDMA markets in 2015, and expects to incur additional network decommissioning costs in the range of $375 to $475 million with substantially all the costs to be recognized in 2015.

2015 Outlook Guidance

T-Mobile expects to drive further customer momentum while delivering strong growth in Adjusted EBITDA. With the success of its Simple Choice plan and the continued evolution of the Un-carrier strategy, branded postpaid net customer additions for 2015 are now expected to be between 3.0 and 3.5 million, an increase from the previous guidance of 2.2 and 3.2 million.

For the full-year of 2015, T-Mobile expects Adjusted EBITDA to be in the range of $6.8 to $7.2 billion, unchanged from previous guidance despite the increase in branded postpaid net customer additions guidance.

Cash capital expenditures for 2015 are expected to be in the range of $4.4 to $4.7 billion, also unchanged from previous guidance.

Quarterly Financial Results

For more details on T-Mobile’s first quarter 2015 financial results, including the Investor Factbook with detailed financial tables and reconciliations of certain non-GAAP measures disclosed in this release to the most comparable measures under GAAP, please visit T-Mobile US, Inc.'s Investor Relations website at

T-Mobile Social Media

Investors and others should note that the Company announces material financial and operational information to its investors using its investor relations website, press releases, SEC filings and public conference calls and webcasts. The Company also intends to use the Twitter accounts @TMobileIR and @JohnLegere, which Mr. Legere also uses as a means for personal communications and observations, as means of disclosing information about the Company and its services and for complying with its disclosure obligations under Regulation FD. The information we post through these social media channels may be deemed material. Accordingly, investors should monitor these social media channels in addition to following the Company’s press releases, SEC filings and public conference calls and webcasts. The social media channels that the Company intends to use as a means of disclosing the information described above may be updated from time to time as listed on the Company’s investor relations website.

About T-Mobile US, Inc.: 

As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 57 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit

First Quarter 2015 Earnings Conference CallT-Mobile US, Inc. will host a conference call to discuss its financial and operational results for the first quarter 2015:

T-Mobile Conference Call Information:
Date:                                        Tuesday, April 28, 2015
Time:                                        10:00 a.m. (EST)
Call-in Number:                         800-432-9830
International:                             719-234-7318
Participant Passcode:               8308615

Please plan on accessing the conference call ten minutes prior to the scheduled start time. The earnings call will be broadcast via the Company's Investor Relations website at, and an embedded livestream video on Twitter handle @TMobileIR.

T-Mobile will also take questions via text using 313131 using the keyword TMUS followed by a space or directed at the Twitter handle @TMobileIR, using #TMUSearnings.

A replay of the conference call will be available for two weeks starting shortly after the call concludes and can be accessed by dialing 888-203-1112 (toll free) or 719-457-0820 (international). The passcode required to listen to the replay is 8308615.

Forward-Looking Statements

This news release includes "forward-looking statements" within the meaning of the U.S. federal securities laws. Any statements made herein that are not statements of historical fact, including statements about T-Mobile US, Inc.'s plans, outlook, beliefs, opinion, projections, guidance, strategy, integration of MetroPCS, expected network modernization and other advancements, are forward-looking statements. Generally, forward-looking statements may be identified by words such as "anticipate," "expect," "suggests," "plan," “project,” "believe," "intend," "estimates," "targets," "views," "may," "will," "forecast," and other similar expressions. The forward-looking statements speak only as of the date made, are based on current assumptions and expectations, and involve a number of risks and uncertainties. Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the following: our ability to compete in the highly competitive U.S. wireless telecommunications industry; adverse conditions in the U.S. and international economies and markets; significant capital commitments and the capital expenditures required to effect our business plan; our ability to adapt to future changes in technology, enhance existing offerings, and introduce new offerings to address customers' changing demands; changes in legal and regulatory requirements, including any change or increase in restrictions on our ability to operate our network; our ability to successfully maintain and improve our network, and the possibility of incurring additional costs in doing so; major equipment failures; severe weather conditions or other force majeure events; and other risks described in our filings with the Securities and Exchange Commission, including those described in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on February 19, 2015. You should not place undue reliance on these forward-looking statements. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Press Contact:

Media Relations                                                                                                                  

T-Mobile US, Inc.                                                                                                            

[email protected]                                                       

Investor Relations Contact:

Nils Paellmann 

T-Mobile US, Inc.

877-281-TMUS or 212-358-3210

[email protected]



A history of attempted T-Mobile deals

T-Mobile US came into existence under its current name after German company Deutsche Telekom bought it in 2001. Previously, the company was called VoiceStream Wireless PCS, and was a part of Western Wireless. Deutsche Telekom has attempted several deals to sell T-Mobile.

March 2011: T-Mobile agrees to a deal to be bought by AT&T for $39 billion.

December 2011: AT&T ends its bid amid opposition from the Obama administration. The Justice Department and Federal Communications Commission both indicated opposition to the merger.

September 2012: T-Mobile names John Legere as its new CEO as the company struggles to hold on to subscribers and revenue declines.

Most Read Business Stories

May 2013: T-Mobile enters the U.S. public markets after buying MetroPCS, and rumors of a possible international deal are sparked.

June 2014: Sprint agrees to buy T-Mobile in a deal worth about $32 billion. Parent company Deutsche Telekom continues to indicate it wants to divest its T-Mobile investment.

August 2014: Sprint and parent SoftBank abandon their plan to buy T-Mobile amid opposition from federal regulators.

August 2015: T-Mobile surpasses Sprint to become the third-largest wireless carrier in the U.S.

February 2017: Speculation begins that Softbank might be willing to sell Sprint in a deal with T-Mobile. Federal regulations under the Trump Administration are expected to be more relaxed.

May 2017: SoftBank and Deutsche Telekom executives suggest they are open to deals involving Sprint and T-Mobile. A silent period during the last spectrum auction has ended, meaning the two companies are free to talk to each other.

November 2017: T-Mobile and Sprint jointly announce they have ended merger talks after they could not agree on terms.

Sunday: T-Mobile US and Sprint announce a roughly $26.8 billion merger.

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T‑Mobile Unleashes Two New Industry‑Rocking Moves With ‘The Un‑contract’ and ‘Carrier Freedom’

Contracts are back at T-Mobile, but this time the company is the one signing on the dotted line.

The Un-carrier™ now guarantees your plan pricing. In addition, T-Mobile will now pay off your device when you switch to the Un-carrier.

Bellevue, Washington and New York, New York — March 18, 2015 — John Legere just can’t seem to leave well enough alone. Today, during an event held to announce Un-carrier 9.0 − Un-carrier for Business − the President & CEO of T-Mobile (NYSE: TMUS) unveiled not one but two new major Un-carrier™ initiatives for consumers as well.

First, with T-Mobile’s new ‘Un-contract,’ customers will now have more certainty in their wireless pricing than ever before. Consumers and businesses alike can now rest assured that their Simple Choice rate plan won’t go up as long as they’re a T-Mobile customer and keep their plan − and even customers with unlimited 4G LTE will lock in their rates for a minimum of two years. The Un-carrier also launched ‘Carrier Freedom™,’ a new move where T-Mobile will now cover all outstanding phone and tablet payments up to $650 per line when customers switch to T-Mobile − freeing 29 million people currently trapped at AT&T, Sprint or Verizon to make the move.

The Un-contract

Wireless customers don’t trust the carriers, and they have good reason. Nearly half of consumers and business owners surveyed say they’ve been offered a good deal by the carriers only to have their rates raised later. And, more than two-thirds of consumers and business owners believe their wireless rates will go up in the next two years.

With the Un-contract, T-Mobile is putting an end to price uncertainty − and flipping the very idea of the carrier contract on its head. Now, we sign the contract, you get the freedom.

“We’re the Un-carrier. Everything the carriers do, we un-do,” said John Legere, president and CEO of T-Mobile. “The other guys have been throwing out all kinds of desperate, short-term promotions to suck you in and lock you down − only to jack up rates later. We’re not playing that game. The Un-contract is our promise to individuals, families and businesses of all sizes, that − while your price may go down − it won’t go up.”

Traditional wireless industry contracts are all take and no give. They lock you in and give you nothing in return. The carriers can do just about anything they want − including changing your plan and even raising your rates.

By contrast, the Un-contract is all give, no take. You can keep your existing Simple Choice plan and we won’t raise your rates. As part of this commitment, customers on existing Simple Choice promotional plans − like the Un-carrier’s ultra-popular 4 lines for $100 with up to 10 GB of 4G LTE data − can keep them for as long as they’re T-Mobile customers. And, if you have an unlimited 4G LTE plan, you can rest assured your rates won’t change for a minimum of two years. You can even change to other qualifying plans and The Un-contract guarantee kicks in again. And you can even leave when you like.

It’s all part of T-Mobile’s efforts to eliminate restrictive service contracts from the wireless industry and give customers more freedom and flexibility.

The Un-contract kicks in automatically on March 22 for all existing T-Mobile Simple Choice customers. No crazy strings, no hoops to jump through, no hidden fees, no BS.

Carrier Freedom

Second, T-Mobile launched Carrier Freedom, a new move designed to free the 29 million people currently locked in to a device payment plan or lease with the old-school carriers by covering their outstanding device payments when they switch to T-Mobile.

“The carriers will do everything they possibly can to lure you in − then screw you out of every possible penny while you’re locked in,” added Legere. “Now, the millions who feel stuck with AT&T Next and Verizon Edge can jump to T-Mobile at no risk. Carrier Freedom is the next phase in bringing more choice and flexibility to this broken industry.”

For wireless customers, the single biggest obstacle to switching providers is cost. And last year, T-Mobile took a wrecking ball to that barrier with its Contract Freedom program, offering to pay every penny of the carriers’ punitive early termination fees (ETFs). The move helped catapult T-Mobile into the fastest growing wireless company in the U.S. with more than 8.3 million net new customers last year.

Now, with Carrier Freedom, T-Mobile is extending this radically simple concept to cover outstanding phone or tablet payments for those who bought their device on AT&T Next, Verizon Edge or other carrier equipment installment plans (EIPs) or leasing plans. The move frees 29 million more people locked into equipment payment plans or leases with the other guys to switch to T-Mobile. Now, consumers and businesses feeling stuck with their carrier − because of contracts or phone payment plans or both − can make the move to T-Mobile without worry.

To take advantage of Carrier Freedom, a customer simply ports their number to T-Mobile’s wildly popular Simple Choice plan, trades in their smartphone or tablet and buys one of our hot new smartphones. They’ll get the trade-in value right away, and a prepaid card with the balance of additional outstanding phone payments after the trade-in value when they submit the carrier’s bill to T-Mobile − up to $650 total per line on up to 10 total lines. Businesses with more than 10 lines also can also take advantage of Carrier Freedom, with bill credits up to $100 per line after the 10th line.

Learn more about Carrier Freedom and The Un-Contract.

Un-contract guarantee excludes, fees, & other (e.g., “pay-per-use”) charges. EIP Pay Off: qualifying credit & postpaid service, with trade-in in good condition req’d. Pay off paid as device trade-in credit & prepaid card for remaining device balance (including valid exercise of lease purchase option, if applicable), minus trade-in credit. Sales tax on device excluded. Validation req’d. One offer per line. $100 business payout once per account as bill credit (includes trade-in value). See for offer and other details.

About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 55 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit

# # #

Media Contacts
T-Mobile US Media Relations
[email protected]

Investor Relations

877-281-TMUS OR 212-358-3210 
[email protected]

# # #




Un-carrier is a marketing campaign created by T-Mobile US with Prophet,[1] and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.[2] Generally, the advertised promotions are permanent, though some become redundant with later uncarrier innovations (for instance, the unlimited music in uncarrier 6 was moot after the move to all unlimited data plans). Occasionally, the promotion is dropped all together. Such as with T-Mobile's "Mobile Without Borders" feature in UnCarrier 3.0. The feature provided unlimited service to customers visiting in Mexico and Canada. When T-Mobile couldn't continue to support the feature, customers were given 32 days notice that the service promotion ended, and the feature would be removed from all existing accounts. A replacement feature was available, but also required an increase in price by first changing rateplans and adding features for additional fees. T-Mobile announced the change to its customers through a press release.[3]

Simple Choice - No Service Contracts (Un-carrier 1.0)[edit]

The contract-free Simple Choice plan, also known as Un-carrier 1.0, debuted in March 2013 by offering unlimited calling and text messaging with 500 MB of unthrottled data monthly for a base price of $50. Options for 2.5 GB or unlimited data were offered for an extra monthly fee. On its first anniversary in March 2014, these amounts were changed to the following: 1 GB, 3 GB, 5 GB or unlimited with the same base prices.[4]

In July 2014, T-Mobile offered a limited time promotion on 4 and 5 line family plans, changing their 1 GB per line unthrottled data to 2.5 GB at no extra cost. Existing customers had to call T-Mobile by the end of September 2014 to benefit from this offer. The data allotment was supposed to automatically revert to 1 GB after January 2, 2016, but never did. [5][6]

In November 2015, the amounts on 1 GB, 3 GB and 5 GB plans (excluding the 2.5 GB limited time promotion) were doubled to 2 GB, 6 GB and 10 GB respectively for all new and existing customers at no extra cost.[7]

Under the Simple Choice plans, customers pay a portion of their device's price up-front, and pay off the remainder through monthly payments for two years. The cost of that monthly payment depends on the device. The customer fully owns the phone and no longer makes any future payments once they have completed paying off their phone. A second line costs $30 extra, while any additional line beyond this costs $10 extra (before extra data).[8] It is possible to create a family plan by adding lines at a reduced cost.[9]

Upgrades for All (Un-carrier 2.0)[edit]

On July 10, 2013, T-Mobile introduced Un-carrier 2.0 as Jump, a new add-on for its monthly plans which allows customers to upgrade their phone up to two times per year, by trading in their phone to purchase a new one at the same price as a new customer. T-Mobile users with Jump! as of Feb 14th are no longer required to wait 6 months for the first upgrade. AT&T and Verizon require that customers wait 2 years before they can upgrade their phone.[10]

Amped 2.0[edit]

On June 27, 2015, T-Mobile announced Un-carrier Amped 2.0. This is a new JUMP! On Demand program, which permits three upgrades per year instead of the two offered by the original JUMP!. Also, the carrier dropped the $10/month fee for the original JUMP! plan.[11]

Simple Global (Un-carrier 3.0)[edit]

On October 9, 2013, T-Mobile introduced their third phase of the "Un-carrier", which was the introduction of basically free international roaming. See section Roaming for more information.

On October 23, 2013, T-Mobile announced a Un-carried 3.5 promo offer, which gave customers 200MB of free data for their tablets. They also announced $0 down for most tablets, including the newly to them arrived iPads.[12]

On July 9, 2015, T-Mobile launched Mobile Without Borders to offer high speed data roaming while in Canada and Mexico at no additional cost, in addition to providing unlimited talk and text roaming in these countries via Simple Global. The domestic high speed allowance is used while roaming, after which slower speeds or deprioritization may apply. Furthermore, calls and texts to Canada and Mexico from the U.S. carry no extra fee.[13]

Carrier Freedom (Un-carrier 4.0)[edit]

On January 8, 2014, T-Mobile revealed Un-carrier 4.0. Known as Get Out of Jail Free Card, T-Mobile offered to pay off the Early Termination Fees (ETF), up to $375 per line, for individuals and families who wanted to switch from AT&T, Verizon, or Sprint to T-Mobile. According to T-Mobile, "With an eligible phone trade-in, the total value of the offer to switch to T-Mobile could be as high as $650 per line."[14]

On April 9, 2014, T-Mobile released their first of three parts to their "Un-carrier 4.5" initiative. This was a new, low-cost called "Simple Starter". Like "Simple Choice", it includes unlimited talk and text. The main difference is that "Simple Starter" only included 500 MB of data, after which Internet access was disabled until the next billing cycle or until more access was purchased. Other "Simple Choice" features, such as Simple Global and Music Unleashed, are unavailable on "Simple Starter".[15] This plan was later replaced by a slightly pricier variant, featuring 2 GB of Internet access instead of 500 MB. "Simple Starter" has since been discontinued for new customers.

On April 10, 2014, T-Mobile released their second part of the "Un-carrier 4.5" initiative, specifically for tablets. This included a promotion that, for a limited time, sold tablets with built-in 4G LTE modems at the same price as a tablet without said modem. The initiative also included the ETF payoff program extending to tablet customers. The final part was a promotional price for mobile Internet.[16]

On April 14, 2014, T-Mobile announced their final part to their "Un-carrier 4.5" initiative. T-Mobile abolished overages for all T-Mobile customers on all plans, current and grandfathered. CEO John Legere also started a petition to other carriers to do the same.[17]

Test Drive (Un-carrier 5.0)[edit]

On June 18, 2014, T-Mobile announced "Test Drive", which allows new customers to test out T-Mobile's network on a loaner iPhone 5S for a week at no charge.[18] This offer is limited to once per household per year.[19] Apple is providing T-Mobile with free iPhones for this promotion.[20] The promotion was later replaced by "Lifetime Coverage Guarantee" in September 2015.[21]

Music Freedom (Un-carrier 6.0)[edit]

On June 18, 2014, T-Mobile also announced Un-carrier 6.0, known as Music Freedom. Data used on certain streaming music services would no longer count to users' data limits. At the time of the announcement, these services included: Pandora, Spotify, Rhapsody, Google Play Music, iTunes Radio, Slacker, Milk Music, Beatport, and iHeartRadio. In addition, users are also able to vote for more music services to be selected for inclusion into this program.[19] T-Mobile has partnered with Rhapsody to offer "UnRadio", a streaming radio service with unlimited skips, no ads, and offline playback. The service will be free to unlimited T-Mobile customers, and will be available to all others for a nominal fee, which varies between T-Mobile and non-T-Mobile customers.[22] On November 24, 2014 this was expanded to add an additional 14 music services.[23]

Wi-Fi Unleashed (Un-carrier 7.0)[edit]

On September 10, 2014, T-Mobile debuted Un-carrier 7.0 as Wi-Fi Unleashed. The company announced an agreement with Gogo Inflight Internet to provide free text messages and visual voicemail to T-Mobile customers on Gogo-equipped U.S. flights. Second, all customers were made eligible to upgrade to a device that supports Wi-Fi Calling. Third, the T-Mobile Personal CellSpot home router allows users to make calls from their home using their broadband connection.[24]

Data Stash (Un-carrier 8.0)[edit]

On December 16, 2014, T-Mobile announced Un-carrier 8.0 as "Data Stash". This lets users carry over unused high-speed data usage for up to one year. The feature applies to customers of eligible post-paid plans who purchase qualifying amounts of additional high-speed data.[25] On March 16, 2015, T-Mobile announced that Data Stash would be extended to Simple Choice prepaid customers.[26]

Un-Carrier for Business (Un-carrier 9.0)[edit]

On March 18, 2015, T-Mobile announced their Uncarrier 9.0 initiative. Called Un-carrier for Business, it brings a simple pricing structure to business customers where "every line comes with unlimited talk and text, as well as 1GB of data and depending on how many lines you get, the price you pay per line changes. But not by much." Families of business customers can also get up to 50% discount on their phone lines.

"Un-carrier for Business" also offers bespoke business tools to help customers mobilize their business. The tools include a free .com domain name, a free mobile optimized website, and email address.[27]

On March 18, 2015, T-Mobile announced their new business initiatives, including simplified pricing, a special 24/7 business support team, and extending existing un-carrier benefits (global roaming, WiFi calling and texting for compatible devices, free in-flight texting, etc.) to business lines.[28] Families of employees can also receive discounts through this program.[29]

T-Mobile also emphasized a dramatic coverage expansion initiative for 2015, planning to reach an additional 1 million square miles of native coverage in the lower 48 states,[30][31] and expanded their "Contract Freedom" (now called "Carrier Freedom") promotion to cover device and lease payoffs.[32]

T-Mobile additionally announced that its customers' prices they pay are good forever, as long as they keep service on their lines, including if they utilize promotional pricing.[33]

Binge On (Un-carrier 10.0)[edit]

On November 10, 2015, T-Mobile introduced Un-carrier X, with Binge On, where watching videos on certain streaming services doesn't count against a user's 4G LTE data if the user has at least 3 GB of 4G LTE data. For all Simple Choice plans, most videos are automatically streamed in DVD (480p or higher) quality, allowing customers to watch as much as three times more video than before. Also, all 4G LTE data amounts were doubled.[7][34]

T-Mobile Tuesdays (Un-carrier 11.0)[edit]

On June 6, 2016, T-Mobile announced T-Mobile Tuesdays. This program has exclusive promotions offered to T-Mobile customers with a variety of rewards, ranging from free food from Domino’s, Pizza Hut, Krispy Kreme, Burger King, Jimmy Johns, Shake Shack, Subway, Wendy’s, Popeyes, and Firehouse, Vudu and Redbox movies, Topgolf credits, Lyft credits, Shell fuel discounts, StubHub ticket discounts, and Fandango movie tickets. The signature for this promotion is "Get Thanked", in which the carrier offered a subtle way to say thank you to their customers every Tuesday. Additionally, this promotion carried another incentive called "Stock Up". T-Mobile offered one share of T-Mobile stock for every new customer an existing customer refers to T-Mobile, up to 100 shares. Customers who had been with the company for five years or more were offered two stocks for every new customer they referred to T-Mobile.[35]

Beginning on June 13, T-Mobile also offered one free hour of in-flight Wi-Fi through Gogo Inflight Internet for consumers who fly through sponsored airlines. Adding to a previous Un-Carrier launch, data-dependent texting such as iMessage, Viber, Google Hangouts, and WhatsApp was able to be used for free on flights with Gogo Inflight Internet.[36]

T-Mobile Tuesdays saw a much higher than anticipated volume within the first few weeks of its debut. Domino's saw nearly quadruple their normal volume of sales on Tuesday. There were so many pizzas ordered from Domino's Pizza that Domino's had to back out of the promotional offers featured in T-Mobile Tuesdays.[37]

As of September 1, customers from T-Mobile have redeemed over 14 million free gifts and allowed promotional partners to find success. Mobile travel application Hotel Tonight topped the trending chart on Google Play and technology operating company Bookshout topped the Books category in the iOS App Store during their respective promotional periods.[38]

T-Mobile ONE (Un-carrier 12.0)[edit]

On August 18, 2016, T-Mobile announced T-Mobile ONE. T-Mobile ONE was a step towards ending data plans, making all talk, text and all data usage unlimited (video data unlimited at 480p definition, with an extra fee for unlimited HD). As with T-Mobile Simple Choice, subscribers using the most data, the highest 3% – currently people using more than 50 GB of high-speed data per month – may see their data traffic prioritized behind other users once they cross that threshold during their billing month.[39]

Un-carrier Next[edit]

On January 6, 2017, T-Mobile presented its latest un-carrier 'un-carrier next' at CES in Las Vegas, Nevada. CEO John Legere and COO Mike Sievert announced several 'new rules'. The first was to completely eliminate wireless service and access fees in an effort to make the pricing more transparent. The prices for all T-Mobile service plans will now be exactly as advertised without any additional or hidden fees. The second rule introduced was the 'kickback' program. Individuals and families on the T-Mobile One plan who use less than 2GB of data a month will receive a $10 statement credit. The third rule introduced gives customers the guarantee that no aspects of their particular plan will change unless they amend them. In effect, T-Mobile 'signed' a contract stipulating they will not alter any of the service plans. Finally the fourth item introduced was to simplify their offerings. T-Mobile will only offer the T-Mobile One unlimited plan to new customers beginning January 22, 2017.[40][41]

Un-Carrier Scam Shield[edit]

On July 16, 2020 Mike Sievert unveiled presented via webcast,[42] the company’s latest Un-carrier move to provide free scam blocking. This offering includes free caller ID and call blocking, and a free second “proxy” number to filter out scam calls from coming to personal phone lines.[43] Scams and unwanted robocalls are the top complaint to the Federal Communications Commission costing Americans more than $1 billion a year[44]


  1. ^"X4 RC Breakthrough Sessions // Qualtrics". Qualtrics. Retrieved 2020-12-04.
  2. ^Mogg, Trevor (2017-10-13). "T-Mobile's Mobile Without Borders is about to be hit with a 5GB cap". Digital Trends.
  3. ^Mogg, Trevor. (2017-10-12). "T-Mobile's Mobile Without Borders is about to be hit with a 5GB cap". Digital Trends. Retrieved October 1, 2017.
  4. ^"T-Mobile Doubles Down on Flagship Simple Choice Plan with More 4G LTE Data, Tethering - and Unlimited International Texting | T-Mobile Newsroom". 7 March 2014. Archived from the original on 20 June 2014. Retrieved November 14, 2015.
  5. ^"Simple Choice Plan". T-Mobile. Archived from the original on 31 July 2014.
  6. ^Saabedra, Humberto (28 July 2014). "T-Mobile Undercuts AT&T, Sprint And Verizon With $100 Simple Choice 10GB Shared Family Plan". Archived from the original on 2 August 2014. Retrieved 14 June 2020.
  7. ^ ab"T-Mobile Unleashes Mobile Video with Binge On™ | T-Mobile Newsroom". T-Mobile US. Archived from the original on 11 November 2015. Retrieved November 22, 2015.
  8. ^Rodriguez, Salvador (2013-03-30). "T-Mobile's new Simple Choice Plan: How does it stack up?". Los Angeles Times. Retrieved April 20, 2013.
  9. ^"5 Things You Should Know About T-Mobile's New No-Contract Plans". Time. 2013-03-25. Retrieved April 20, 2013.
  10. ^"T-Mobile announces Jump: two phone upgrades per year for $10 monthly". The Verge. Retrieved July 10, 2013.
  11. ^"T-Mobile Jump On Demand: Here's How You Get New Smartphone For Zero Upfront And Swap Whenever You Want : PERSONAL TECH : Tech Times". Retrieved November 14, 2015.
  12. ^"T-Mobile Announces Un-carrier Phase 3 Part II, Tablets, Tablets And More Tablets". October 23, 2013. Retrieved October 23, 2013.
  13. ^"T-Mobile will let you use your phone in Canada and Mexico without a roaming fee - CNET". Retrieved November 14, 2015.
  14. ^"T-Mobile's Un-carrier 4.0 Event". Retrieved January 8, 2014.
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  17. ^"The End of Overages. A New Chapter in the Un-carrier Revolution". April 14, 2014. Retrieved April 14, 2014.
  18. ^"T-Mobile will lend you an iPhone 5S for a week to test its network". June 18, 2014. Retrieved June 19, 2014.
  19. ^ ab"T-Mobile Announces Uncarrier 5 And 6 With T-Mobile Test Drive, Music Streaming From Select Services Without Impact On Your Data Allotment". June 18, 2014. Retrieved June 19, 2014.
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  23. ^"T-Mobile Expands Free Music Streaming Offerings". Retrieved November 14, 2015.
  24. ^"T-Mobile 'rewrites the rules' on cellular data, offers free in-flight coverage". September 10, 2014. Retrieved September 11, 2014.
  25. ^"T-Mobile Unveils Data Stash – Now Your Unused Data Rolls Forward". December 16, 2014. Retrieved December 16, 2014.
  26. ^"Data Stash Comes to Prepaid". March 16, 2015. Retrieved March 16, 2015.
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  28. ^"Uncarrier 9.0: What T-Mobile is doing to earn the business of businesses". Retrieved November 14, 2015.
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  39. ^. August 18, 2016 Retrieved January 20, 2017.
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  44. ^"Consumer sentinel report data book 2020"(PDF).

2015 tmobile deals

T-Mobile wanted to merge with Dish back in 2015, T-Mobile CEO John Legere told a federal court yesterday, but Dish shot the deal down over concerns that T-Mobile would “disintegrate.” The details, reported by CNET, confirm stories from 2015 about a potential tie-up between the two companies and explains why the deal never came to be. A merger would have given T-Mobile access to a trove of valuable spectrum that Dish has long held on to, but not yet put to use, along with a satellite TV business.

Legere was in court testifying as part of a lawsuit brought by multiple state attorneys general who are attempting to block T-Mobile’s merger with Sprint. Lawyers for the attorneys general asked Legere why T-Mobile had to merge with Sprint, a direct rival, as opposed to Dish, which does not currently offer cell service, according to CNET. Legere reportedly said that he had recommended that idea to T-Mobile’s board in 2015, with the goal of “un-carriering” Dish’s TV business, only to be shot down by Dish.

For T-Mobile, there would have been major upsides to the deal. Dish has a large swath of spectrum “roughly the size of Verizon’s” that could be used for LTE, Legere is reported as saying. T-Mobile would end up paying $8 billion to acquire similar spectrum two years later in an attempt to put its network on par with AT&T and Verizon. Dish’s TV business also would have allowed T-Mobile to diversify and lock in subscribers, much in the way that AT&T and Verizon both offer TV service.

But Dish co-founder Charlie Ergen feared T-Mobile’s stock was going to drop, falling to $20 from the $25 it was at during the time of discussions, devaluing the acquisition, according to CNET. T-Mobile is currently trading at around $75 per share.

The deal fell apart, and Dish stayed out of the wireless market. At least, it has until now: the company has agreed to purchase Boost Mobile, Virgin Mobile, and more from Sprint should be merger be approved. The Department of Justice required those assets to be divested, as well as for agreements to be put in place letting Dish piggyback on T-Mobile’s network for a while as part of an agreement to approve the merger.

The merger’s final hurdle is this trial. Attorneys general from 14 states and the District of Columbia are suing to block the deal over concerns that it would limit competition in the wireless industry. If the merger is approved, Sprint will disappear, and Dish is supposed to attempt to take its place as a major wireless competitor. If the merger is blocked, Dish would have to find a new plan to break into the business.

Back in 2017, Legere predicted that Dish’s end as an independent company was near. “I’d like to officially declare that Dish will die this year,” he said. “By the end of 2017, Dish will not be a standalone entity.” Clearly, eyes are on Dish’s spectrum holdings. The question is: which company — Dish or some acquirer — will end up using them?

How to factory reset Samsung Galaxy S2 T-Mobile

T‑Mobile Celebrates Record‑Shattering Demand with Unbeatable $5 per Month Offer on iPhone 6s

Editor’s note:  On Monday, October 12, the introductory pricing for iPhone 6s without trade-in ended, as did the promotional $10 trade-in offer.  Customers can still take advantage of our other introductory offer and get a new iPhone 6s for just $5 per month with trade-in of iPhone 6 or other newer model phones, or $15 per month with trade-in of iPhone 5, 5c and 5s among others. You can find more details here.

On the heels of an unprecedented surge in T-Mobile’s iPhone pre-orders over last year’s record, the Un-carrier doubles down with the offer of iPhone 6s 16GB for an unbeatable $5 a month with JUMP! On Demand and an iPhone 6 trade-in

Bellevue, Washington — September 23, 2015 — On the cusp of iPhone 6s and iPhone 6s Plus availability, T-Mobile today announced it’s doubling down on what was already an unprecedented offer on your new iPhone – unveiling an absolutely unbeatable $5 a month for iPhone 6s 16GB and $9 a month for iPhone 6s Plus 16GB with JUMP! On Demand and trade-in of an iPhone 6 or iPhone 6 Plus. This new offer is unmatched in the industry, building on an already record-breaking pre-order performance over last year at T-Mobile.

“With these incredible $5 and $10 a month deals, we’re giving customers just one more reason to come to T-Mobile,” said John Legere, president and CEO of T-Mobile. “This is a deal that only the Un-carrier could create, let alone make into a reality - and the crazy demand we’re already seeing tells me the carriers’ customers just aren’t buying their BS anymore. For your new iPhone the choice couldn’t be clearer.”

T-Mobile’s new pricing builds on the Un-carrier’s straightforward $20 a month for a new iPhone 6s 16GB with JUMP! On Demand without a trade-in. Now, your trade-in value for any old phone you own brings that monthly price down even more - $10 a month with trade-in of iPhone 5s, Note 4 or Note edge and $15 a month with trade-in of almost any other phone you own like iPhone 5, iPhone 5c, Galaxy S4, HTC M8 and Motorola Droid Turbo. At T-Mobile, you’ll get what your trade in is worth.

The Un-carrier’s also doing right by those customers who already pre-ordered their new iPhone with trade-in, giving them the same great offer with an upfront bill credit. Below is a full breakdown of prices for iPhone 6s and iPhone 6s Plus with JUMP! On Demand and your trade-in:

And, if you want to hang on to your iPhone after your 18 month JUMP! On Demand agreement is up, you can at T-Mobile for $125 LESS than the full retail price. That’s just $524 for a new iPhone 6s 16GB without trade in. And with iPhone 6 trade in, you can keep your iPhone 6s 16GB after 18 months, after paying just $254 in total – that’s $395 less than full retail price with trade in. In fact, T-Mobile is the only provider offering iPhone 6s and iPhone 6s Plus at a discounted price.

Starting Friday, September 25th at 8:00 am local time, new iPhones will be available at participating T-Mobile stores nationwide, subject to inventory availability, and online at For more information on iPhone, please visit:

Monthly payment amount +taxes on 18-mo lease after monthly bill credits. 0% APR O.A.C for well-qual’d customers. If you cancel wireless service, promotional pricing ends and payments are up to $27/mo. Must return working device or pay it off to keep it at lease end. No security deposit. Qual’g service req’d.

* including iPhone 5, iPhone 5c, Galaxy S4, HTC M8 and Motorola Droid Turbo

About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 59 million wireless customers and provides products and services through approximately 70,000 total points of distribution. For more information, please visit

# # #

Media Contacts
T-Mobile US Media Relations
[email protected]

Investor Relations
877-281-TMUS OR 212-358-3210 
[email protected]



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Black Friday and Cyber Monday deals are usually reserved for gadgets, games, and televisions. But the most ubiquitous device of all — the smartphone — has joined the party over the last few years. You're not going to find the same sort of huge price slashes that you would on those other gifts, and you'll likely have to already be in need of a phone (most of the deals apply to the starts of new contracts or payment plans, and most are in-store only). But if you fit that profile, a number of retailers are seriously sweetening the pot this year with gift cards and steep discounts — especially on Samsung phones.


Samsung Galaxy Note 5 32GB unlocked for $610.00 (regularly $649.99)

Best Buy

Samsung Galaxy S6 with $250 Best Buy gift card from $1 with two-year contract (regularly $199.99 with two-year contract)

iPhone 6S with $200 Best Buy gift card, with iPhone 5 trade in and two-year contract

Verizon prepaid Motorola Moto E 4G for $9.99 (regularly $69.99)


iPhone 6S 16GB and $250 Target gift card for $0 down with installment billing plan (regularly $50, in-store only)

iPhone 6S 16GB for $149.99 with two-year Verizon or Sprint plan (regularly $199.99, in-store only)

iPhone 6S Plus 16GB for $249.99 with two-year Verizon or Sprint contract (regularly $299.99, in-store only)

Samsung Galaxy Note 5 32GB for $0.01 with two-year Verizon plan (regularly $199.99, in-store only)

Galaxy S6 32GB and $250 Target gift card for $0.01 with installment billing plan (regularly $199.99, in-store only)


$500 off Droid Turbo 2, Samsung Galaxy S6, or Samsung Galaxy S6 Edge with trade-in (in-store on Black Friday only)

Samsung Galaxy S6 for $3.16/month for 24 months (regularly $24.00/month, in-store on Black Friday only)

Samsung Galaxy S6 Edge for $7.16/month for 24 months (regularly $28.00/month, in-store on Black Friday only)

Samsung Galaxy Note 5 for $12.33/month for 24 months (regularly $29.00/month, in-store on Black Friday only)

Samsung Galaxy S6 Edge+ for $15.33/month for 24 months (regularly $31.98/month, in-store on Black Friday only)

LG V10 for $11.33/month for 24 months (regularly $28.00/month, in-store on Black Friday only)


Samsung Galaxy S6 32GB and $100 off a Samsung tablet for $0 down and $0/month with an eligible trade-in (in-store on Black Friday only)

Free upgrade to a 64GB iPhone 6S or iPhone 6S Plus with the purchase of a 16GB model (Cyber Monday only)

Free upgrade to a 128GB iPhone 6S or iPhone 6S Plus with the purchase of a 64GB model (Cyber Monday only)


Samsung Galaxy S6 32GB and one free year of Amazon Prime for $9/month (regularly $18/month, available on 11/26)

Read next: The Verge 2015 Holiday Gift Guide

In This Stream

Black Friday and Cyber Monday 2015: all the best deals in one place

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