By: Andrea V. Brambila of Inman News |
Since , Zillow Group has been tapping into a new revenue stream by charging high-volume builders to post new-home listings on the company’s websites, which include Zillow.com and Trulia, the two most popular home search portals, Inman recently learned.
To the surprise and dismay of some brokers and agents, this includes agent-represented listings that MLSs and brokers feed directly to Zillow that the company has previously posted for free. The change requires homebuilders (or their agents) with closings per year or more to join Zillow’s Promoted Communities advertising program in order for their listings to appear, Zillow told Inman via email. The price for participation is the same for agents representing builders and builders themselves, and the company charges per community, per month. Prices vary based on the location and cost of the community.
“I think it’s an unsurprising move from Zillow,” global real estate tech expert Mike DelPrete told Inman via email. “Especially with other revenue lines slowing in growth(Premier Agent, mortgages, display advertising), Zillow will need to find new revenue streams.”
“And it’s in a great position to capitalize on those now with its dominant market position. So expect more initiatives like this (and its focus on monetizing rental listings) in the future as it exploits its position in the industry.”
This is not the first time Zillow has charged to publish listings. The company also charges for high-density rentals and other rentals in the Manhattan area. It does not charge for resale properties. Zillow also chooses not to publish certain listings from the MLSs and brokerages it has licensing agreements with, including commercial listings, timeshares, and listings that violate its publishing rules.
Zillow launched Promoted Communities in January but didn’t announce it publicly until October The press release referred to it as an “exclusive advertising platform” but did not mention the policy change to start charging builders for listing publication explicitly. Zillow says it reached out to builders, MLSs and brokers — customers and partners who were directly impacted — across the country to let them know individually rather than publicly. Inman was alerted to the change by Ben Caballero, who is known for being the no. 1 top-producing agent in the country and specializes in working with homebuilders.
As part of his services, Caballero puts builders’ listings in the MLS and syndicates them to Zillow, Trulia and other real estate portals. He handles about listings per month from 64 builders. Caballero says it wasn’t until October that he found out about the change and realized he’d been inadvertently misrepresenting his services to his builder clients (who thought their listings were appearing on Zillow’s sites).
“One of my builder clients, a large national builder, called me and was complaining about it, and then I checked with some of the other builders and they said they’d been contacted by Zillow,” Caballero said in a phone interview. He reached out to the MLSs he belongs to in Houston, Austin, and Dallas and none of their staff knew those builder listings would no longer be published.
“It’s a moneymaking scheme by Zillow to increase their income. There’s nothing wrong with that. If you’re going to do that, say you’re doing that. But they didn’t,” Caballero said.
Zillow cites ‘more rich, full experience for consumers’
Zillow did not dispute that Caballero had not been informed of the change, but said it had been and would continue to communicate with prospective customers in the program. According to Zillow spokesperson Kate Downen, Promoted Communities provides a better search experience for consumers and more prominent display of new construction listings on Zillow and Trulia, including allowing consumers to filter by “new construction” and bumping up participating listings in search results.
According to Downen, the program offers “a more accurate set of data for consumers, and we are also able to showcase a comprehensive picture of a large builder’s entire community: what it looks like, how many lots there are, what the neighborhood features will be, etc.” Builders who participate in the program submit plots, timelines, floor plans, sales center hours, and community details to Zillow.
“MLSs often can’t take all of that info, especially when it comes to large new construction communities,” Downen said. “By pulling this data directly from builders, we are able to create a much more rich, full experience for consumers.”
An online brochure for Promoted Communities touts that when builders join, the builder gets a direct link to its website with “No agents listed” so that builders get exclusive leads. However, builders can designate an agent to receive those exclusive leads on their behalf, according to Downen.
Regardless, Caballero doesn’t see how charging for MLS listing syndication is good for consumers.
“I still don’t understand how it’s in the benefit of a consumer not to publish listings unless the builder is paying for it. They’re not showing all the MLS listings — how is that benefiting consumers?” he said.
Since it’s likely not every builder or their agent will decide to pay, Inman asked: Will this policy result in a hole in Zillow’s coverage, making the data less complete than it would be if the company published builders’ listings from the MLS?
“Before we implemented Promoted Communities, the data we got from builders was often limited and incomplete, which created a sub-optimal consumer experience. Our data shows the full picture this way and the listings that come through are able to provide more comprehensive, distinct features of a community,” Downen said.
She added that, previously, “leads weren’t necessarily directed to the agent or builder who knew these large developments.”
Less than 10 percent of the builders with listings on Zillow have more than closings per year and would therefore be charged for their listings, she said.
Regarding the value of the new initiative to Zillow’s business model, DelPrete told Inman that globally, top portals in the United Kingdom and Australia make more than 10 percent of their revenues from new developments.
“Builders have money to market their properties and property portals like Zillow are great places to advertise, so they’re happy to take their money,” he said.
He declined to comment on whether the move is fair to consumers. “Zillow can really do whatever it wants in this space,” DelPrete said.
The company’s policy change in regards to new-home listings has prompted some concerns about what moves the real estate tech giant could make next.
“If Zillow can monetize its portal in the ways described above, there is little to keep it from monetizing other classes of MLS listings in ways also detrimental to the consumers and brokers who supply it with property listings,” Caballero said.
Carrie Perkins, a Connecticut agent who said Zillow pitched her an $ a month plan for Promoted Communities in October , wonders if Zillow will charge for listings in golf communities, equestrian farms, and other niche properties next. Sellers expect to see their listings on Zillow and Zillow knows that, she said.
Zillow did not respond to a question asking if there are other categories of listings the company plans to charge agents, brokers or builders to publish.
Perkins decided not join Promoted Communities. “The question always is: ‘What are the other options?’ If you already have an existing website, you’re much better off monetizing what you own than paying for that privilege,” Perkins said.
Referring to Zillow, she said, “They’re crafty though, I’ve gotta hand it to them. They’ve figured out how to make money every way possible.”
She’s already reticent about sending Zillow any more data, given that she already sends Zillow her listings and Zillow posts ads for rival — paying — agents next to them. (According to Zillow, posting buyer’s agent ads next to listings benefits consumers by encouraging buyers to use agents who exclusively represent their interests, rather than working directly with a listing agent. Such buyer’s agent ads will not appear on the listings that builders or their agents pay to include in Promoted Communities.)
Referring to when Zillow pitched her the program, Perkins said, “It’s one of those conversations where I hung up the phone with the sales agent and thought, ‘Oh what have we done?’”
Article Link: https://www.inman.com//03/20/zillow-quietly-charging-big-builders-for-listing-exposure/
When it comes to backing up your marketing spend, you need to know what’s working and what’s not. Builder Dashboard is your portal to understanding just how far your marketing dollars go.
When you log in to Builder Dashboard, you have access to performance data on your Promoted Communities listings and Builder Boost advertising campaigns, as well as spend reports, customer satisfaction scores and listing quality scores.
The dashboard gives builders visibility into their Zillow advertising campaign performance within 48 hours and the ability to export data to share with your colleagues and leaders. The data helps you manage listings, campaigns and budgeting based on performance insights.
Promoted Communities report
Your Promoted Communities report offers performance data on your overall listings, including:
- Overview: Compare performance data in one view, access the most up-to-date spend data, and export consolidated metrics
- Listing Data & Views: Communities, listings, listings per community and average listing price
- Engagement: Listing views, virtual tour clicks, video clicks, web link clicks and driving direction clicks
- Leads: Email and phone leads
- Spend: Total spend, effective cost per community, effective cost per contact and estimated ROI
- Customer Satisfaction: Data directly from home shoppers who have completed short surveys after they connect or attempt a connection with you
- Content Completion: Data showing how complete Promoted Communities listing feed content is
Drill down into specific communities and listings to see how many home shoppers are engaging with your content and reaching out to learn more.
Builder Boost report
The Builder Boost report highlights your past and current Boost campaigns. Builder Boost expands your Promoted Communities listings’ reach — whether through ads on Zillow and Trulia or retargeting on Facebook — providing active buyers more opportunities to discover your new construction homes and communities.
Dig deep into performance metrics like overall performance, impressions, web link clicks, click-through rate, cost per click and spend to asses campaign effectiveness. Our Builder Boost reports display data by both the campaign and company division level, so you’ll only see what’s important to you.
Learn more about how to make Boost campaigns work for you.
Customer Satisfaction report
The Customer Satisfaction (CSAT) report shares data directly from home shoppers who have completed short surveys after they connect or attempt a connection with you via your Promoted Communities listing. Data is surfaced directly into the Builder Dashboard, making it easy to monitor and improve on critical touch points throughout the buyers journey.
You’ll gain insight into these three metrics:
- Overall customer satisfaction rating: Measures how satisfied shoppers were with what happened after they clicked “Contact Builder” — whether it was an initial connection or tour booking.
- Connection rate: Measures the extent to which the buyer was able to connect with the builder.
- Tour booking rate: Measures if a buyer was able to book or intended to book a tour.
Learn more about the CSAT report and why it matters.
Content Completion report
The Content Completion report takes into consideration how complete Promoted Communities listing feed content is, focusing on three categories: community information, plans and specs. It’s a cross-platform tool that lives in the New Home Feed and in your Builder Dashboard. Marketers can dive deep into subcategories or get even more granular with a data details report in Builder Dashboard to understand where there are gaps in listing content — and then improve their Promoted Communities listing feed. By analyzing back-end data, we know which commonly used listing fields, search filters and other features do the most to help prospective buyers discover your properties and engage with your Promoted Communities listing.
Already a Promoted Communities customer? Log in to Builder Dashboard today.
When the housing market is booming, you have new clients coming in left and right, and you’re landing sale after sale, the last thing you want to do is hunt through a messy spreadsheet to track your client information. If you’re ready to take your business to the next level, allow us to introduce you to a life-changing tool: the CRM.
A CRM (customer relationship management) system serves as an online database to help you manage your contacts and save precious time on manual data entry.
What is a CRM in real estate?
CRM software acts as your single source of truth for prospect and client information, allowing you to cultivate relationships and make data-driven decisions. For top-performing real estate agents, a CRM is an essential tool for managing a healthy pipeline in a way that saves time and brain power.
Here are some of the key features a CRM offers to make your life easier:
- Organize prospect information, making it easy to find (i.e., no more hunting through spreadsheets).
- Quickly respond to property inquiries without having to dig through your inbox.
- Keep track of which prospects you've reached out to and which ones are farther along in the home buying process.
- Gather information digitally, such as your prospects' website activity or whether they opened your emails.
- Manage your sales pipeline in one place and keep track of closings.
- Maintain contact with past clients for relationship management and future referrals.
- Automate tasks and workflow such as email follow-ups after open-houses.
Below, we go over the best CRMs you can use at your real estate agency. Although many of these CRMs aren't marketed directly to realtors, they can easily be applied to the real estate industry.
Best Real Estate CRMs
- Zillow Premier Agent CRM
- Streak CRM for Real Estate
- Wise Agent
- Zendesk Sell
- Real Geeks
- Market Leader
- Top Producer
- Rethink CRM
- Follow Up Boss
- IXACT Contact
- Less Annoying CRM
- Freshworks CRM
- NetHunt CRM
- RealPage IMS
If you're new to using a CRM and are looking for a low-risk way to implement this useful tool, we’ve listed a few free CRMs for real estate. For those looking for more real estate-specific CRMs, consider investing in one of the paid systems, which offer additional functionality at a premium cost.
Our all-in-one CRM is designed to grow with your business, making your job easier every step of the way. With features such as contact management, email templates, and meeting scheduling, HubSpot CRM is designed to help you sell faster and better.
Its features include email templates, call tracking tools, sales automation capabilities, and pipeline management systems. You can also automate tasks, create a personalized appointment scheduler, add live chat to your website, and integrate the CRM with your company’s apps and tools through our App Marketplace.
HubSpot CRM is part of Sales Hub and can be bundled with Marketing Hub, CMS Hub, and Service Hub for even greater functionality. This tool is ideal for real estate agencies that want to scale while keeping all of their systems unified in one place.
Pricing: Free; $45/month (Starter); $/month (Professional); $1,/month (Enterprise)
2. Zillow Premier Agent CRM
The Zillow Premier Agent CRM gives you “client insights you can’t see anywhere else.” You’re able to see your clients’ Zillow search activity right within the CRM, giving you the information you need to serve them best. Zillow also offers a free mobile app that allows you to respond to leads and run your business on the go.
Its productivity features include tasks, custom notes, and reminders. If you use the Zillow CRM, you’ll be the only agent prospective home buyers see on your property listing, eliminating competition. One potential drawback is that this tool is connected only to Zillow and no other residential real estate websites.
Though AgileCRM is not marketed specifically to realtors, there are several features that realtors can benefit from. With unlimited document storage, task management, document tracking, and appointment setting, this system is ideal for small teams that want to work out of one collaborative tool (the platform is free for up to 10 users).
With AgileCRM, you can track your leads based on where they are in the sales process, giving you maximum visibility for your pipeline.
You can also track your sales, marketing, and service efforts in one platform, allowing you to create a consistent client experience from the moment a prospective buyer reaches out to you. This software tool integrates with social media networks, helpdesk solutions such as Zendesk, and productivity apps such as Gmail and Google Drive.
Pricing: Free; $/user/month (Starter); $/user/month (Regular); $/user/month (Enterprise)
4. Streak CRM for Real Estate
Are you a Google Workspace evangelist? If so, Streak may be the right CRM for you. This tool helps you track deals in your Gmail inbox. Save time by managing your contacts in your existing inbox without switching systems.
You can use this CRM directly on your Chrome browser, shortening onboarding significantly by removing the adoption phase. Simply install the free extension and you’re ready to use the tool with your Google apps.
The free and Solo versions come with powerful features such as pipeline management, email tracking, automatic email categorization, tasks, and reminders. The Pro and Enterprise versions offer more advanced functionalities such as reports and access to the Streak API.
Pricing: Free; $15/user/month (Solo); $49/user/month (Pro); $/user/month (Enterprise)
With Apptivo, you can access your contact information, project management tools, invoicing systems, and email campaigns in one place. Apptivo allows you to access client data from anywhere and create powerful automation rules that save your and your client’s time.
Additional features include the ability to manage inventory, create work orders, and assign sales territories to agents. You can also create assignment rules that automatically assign leads and customers to your reps.
Apptivo integrates with tools that may already be in your tech stack, including Google Workspace, Slack, QuickBooks, PayPal, Office , RingCentral, and Dropbox. This allows you to manage everything in one place without having to hop from app to app.
Pricing: $10/user/month (Lite); $12/user/month (Premium)
Bitrix24 offers advanced multimedia features within a free CRM interface. Realtors can communicate directly with leads and clients through live video chat, social media messenger, call back forms, and phone-in chat. Bitrix24 also has pipeline management tools that offer full project visibility, helping you keep deadlines in check.
With its sales funnel automation capability, you can remove the manual work from managing your pipeline. Another great feature is the ability to track your marketing expenses and calculate return-on-investment without needing to install another tool (available in the CRM+ special plan and Standard business plan).
You can access this CRM from your web browser, phone, or desktop.
Pricing: Free; $19/month (Start+); $55/month (CRM+); $79/month (Standard Business Plan); $/month (Professional Business Plan)
Contactually is a Compass-backed CRM specifically built for real estate agents. The platform facilitates the lead qualification process, helping you build personalized, automated campaigns for leads no matter where they are in the funnel. Additionally, you can save time with its drag-and-drop pipeline management tool and workflow automation program.
Contactually also has an impressive referrals feature that helps you keep natural connections with past clients to encourage referrals and keep your pipeline strong. It’s integrated with Office and Google Workspace, allowing you to sync your email and communication history into the app.
Pricing: $69/month (Professional); $/month (Accelerator)
8. Wise Agent
Wise Agent is a powerful all-in-one CRM for realtors. Offering seamless transaction management, advanced automation, time management tools, and a central database for all of your client information, Wise Agent can help you manage every area of your business in one place.
With Wise Agent, you can create optimized landing pages on your website, automate lead categorizations and contact assignments, and integrate all of your conversations into a unified interface. You can also use its handy WordPress plugin to create lead capture forms on your website.
Pricing: $29/month; $/year; Custom
Pipedrive was designed to simplify the CRM experience for users. The tool makes sales visual by creating customized pipelines so you can see exactly where all of your deals are in the sales process.
Notable features include reminders, Google Calendar syncing, and task automation. Its visual sales pipeline also allows you to update contact data, create new deals, and take a sale from start to finish in one intuitive, drag-and-drop interface.
Pipedrive also offers a mobile app and integrates with popular third-party systems, including Asana, Trello, and Slack.
Pricing: $/user/month (Essential); $/user/month (Advanced); $/user/month (Professional); $99/user/month (Enterprise)
Propertybase is an end-to-end real estate platform with integrated CRM, marketing, and Internet Data Display (IDX) website software. With their CRM, you can manage listings on real estate websites and create automated ad campaigns on social media sites, so that your properties get seen by the right buyer at the right time. It also integrates with major MLSs and allows you to syndicate listings on real estate portals.
This powerful CRM allows you to automate your daily tasks and oversee operational data in one place, so you and your team can focus on selling homes.
With Propertybase, you are also able to create visually stunning websites that are directly connected to your CRM, meaning you never miss a lead.
Pricing: Contact Propertybase for pricing
Zendesk Sell (also known as Base CRM)
Zendesk Sell helps teams enhance productivity and pipeline visibility. This tool allows real estate teams with agents in different markets to stay in communication. Its features include email tracking, email automation, click-to-call capabilities, call recording tools, sales scripts, and automatic prospect searches via their Reach tool. This last feature is ideal for commercial real estate agents who need to connect with key stakeholders in other businesses. Reach compiles a list of prospects based on company size, title, and industry.
Zendesk Sell also offers funnel tracking and robust analytics so your agents know where their time is best spent.
Pricing: $19/user/month (Sell Team); $49/user/month (Sell Professional); $99/user/month (Sell Enterprise)
Zoho CRM allows agents to connect with customers, no matter where they are. By integrating with live chat software, email, and social media, you can set up real-time notifications to be in the know any time a lead or customer interacts with your business. The real-time reports and insights ensure you can have up-to-date data at your fingertips no matter your location.
Other features include the ability to automate workflows, manage contacts, and manage deals from stage to stage. You can also build a sales process for your real estate agents so that prospective buyers get a consistent experience regardless of the team member they work with.
Pricing: $12/user/month (Standard); $20/user/month (Professional); $35/user/month (Enterprise); $45/user/month (Ultimate)
Real Geeks CRM provides automated support for real estate businesses. As leads enter the system, agents can be notified via email and mobile, allowing them to follow up immediately. Managers can also track agent accountability and productivity for optimal performance and training opportunities.
With Real Geeks, you can also create an IDX website for your real estate business without needing to code it from the ground up. Using this website creation feature, you can list properties from your target geographical areas, create landing pages for each of your agents, and create a home valuation landing page for prospective home sellers. All the leads that come through the site will automatically enter your CRM as contacts.
Pricing: Contact Real Geeks for pricing
CINC is a real estate platform dedicated to helping agents stay engaged with their clients and customers. With CINC, agents can manage the entire sales process, from lead generation to client retention. Notable features include comprehensive pipeline views, team management tools, and lead nurturing capabilities.
Like Real Geeks, CINC allows you to create an IDX website that includes your property listings and distributes these listings to other real estate websites. You can also create tasks and reminders in CINC Agent, their mobile app. They also offer Open Houses, an app that allows you to collect the contact information of prospective home buyers during open houses.
Pricing: Contact CINC for pricing
Market Leader offers real estate agents and teams the tools to streamline the selling process.
Their agent tools help you generate leads and turn them into lifelong clients.
Market Leader also offers robust product support and training courses to help agents get the most out of the platform.
Other features include automated text and email alerts, automated listing alerts to your clients, and marketing automation tools. You also have the ability to create an IDX website, which will allow you to list properties on your site and directly capture leads.
Pricing: Contact Market Leader for pricing
Top Producer CRM is a real estate-focused platform that puts your entire sales pipeline in the palm of your hand. Manage incoming inquiries, nurture leads, and sync all of your contact information from one easy-to-use mobile interface.
This tool also allows you to carry out email marketing campaigns, manage transactions, create email templates, and share Market Snapshot® reports with prospective home buyers. It also allows you to list homes on your site with the latest MLS data and allows prospects to see a street view of the property.
Pricing: $45/user/month (Starter); $75/user/month (Professional); $85/user/month (Advanced)
Rethink CRM is a powerful tool designed for real estate brokers and commercial real estate professionals. Rethink CRM helps users track and manage every aspect of their client pipeline with features to support tenant management, capital markets, and development projects.
You can also automate tasks, reach out to prospects directly from this CRM, and log calls and emails so that you never lose track of any communication with clients. You can also find properties for your clients and send a Property Teaser brochure with the click of a button. This last feature is especially useful because it can streamline the property finding and pitching process.
Pricing: Contact Rethink CRM for pricing
Follow Up Boss
Follow Up Boss is a real estate CRM designed to turn every agent into a top performer. Notable features include auto-send for emails, inbound and outbound call management, and automated text messaging in one streamlined interface.
Follow Up Boss’s lead providers include Zillow and Realtor.com, which are natively integrated into the platform, as well as Homes.com. You can also integrate with useful third-party tools such as Showcase IDX, which is an IDX plugin, and RealSavvy, which is a software tool for creating IDX websites.
Pricing: $69/user/month (Grow); $/month for 10 users (Pro); $1,/month for 30 users (Platform)
Realvolve helps real estate teams create smart workflows for internal and client-facing tasks. With Realvolve, users are able to track all contact and property listing information in one place, with the ability to sync across calendars and communication platforms.
This CRM allows you to synchronize your contacts, meetings, and tasks with Google Workspace and calculate net commissions on each sale. Another handy feature is the ability to send email, text, and social media messages to contacts directly from the CRM.
Pricing: $49/user/month (Pro); $/month for 5 users (Pro+); $/month for 10 users (Team); Custom
IXACT Contact is a real estate CRM and marketing automation solution that acts like an assistant, helping agents and teams organize critical business information.
New users are offered a concierge setup service, helping you migrate your existing data from documents and spreadsheets into their easy-to-manage database.
Its main feature is contact management and lead nurturing. With IXACT, you can send personalized mass texts and set up automated reminders for keeping in touch with current clients. You can also capture leads from websites such as Zillow, manage your property listings, and track commissions.
Pricing: $33 per month
RealtyJuggler is a real estate CRM focused on simplicity and organization. Designed to be easy to learn and use, RealtyJuggler builds daily to-do lists for agents based on CRM data. The tool can be used for everything from lead qualification to automated email campaigns.
This is one of the most cost-effective options in this list, allowing you to test out a full-scale CRM for a year without needing to invest thousands of dollars. With this tool, you can manage all facets of rental properties, track commissions, qualify prospects with real-estate calculators, and create task plans.
Close is a robust CRM with built-in sales automation. Features most appealing to real estate professionals include two-way email sync, built-in calling and SMS, and a comprehensive search feature so you and your team will never have to hunt for prospect information again.
Another particularly handy tool is the in-app Zoom integration, allowing you to host Zoom meetings directly on the CRM. The recording will be added automatically to your contact’s card for easy access in the future.
Pricing: $/user/month (Starter); $/user/month (Basic); $/user/month (Professional); $/user/month (Business)
Nutshell CRM is a customizable platform that reduces time-wasting tasks for you and your fellow agents. With contact management, Gmail integration, and sales automation capabilities, this CRM is designed to save you time and expedite the sales process.
Its most useful tools include automated email sequences, one-click phone dialing and recording, and funnel and activity reports that let you know how your business is doing. You can also have multiple sales pipelines if you deal in both commercial and residential real estate. This can also be a useful tool if you serve a diverse number of clients with different buying stages and processes.
Pricing: $19/user/month (Starter); $35/user/month (Pro)
Less Annoying CRM
Less Annoying CRM was designed with small businesses in mind. The platform is designed to be incredibly easy to use and learn for teams, offering no-fuss contact management.
They also offer customizable real estate features, including pipelines for tracking sellers and buyers and straightforward reporting.
You can also keep all of your entire team’s events and tasks in one calendar, streamlining communication from agent to agent and reducing friction in internal projects. Less Annoying CRM also allows you to restrict access to certain data and tools so that your team can focus only on what they need to focus on.
Pricing: $15 per user per month
LionDesk is an integrated CRM platform for real estate professionals. The tool makes client management a breeze by tracking your emails, phone calls, and messages in one easily searchable platform.
You can also create shortcodes that can be used on signage and other materials, allowing leads to quickly contact you from any location. You can build multi-channel campaigns, remind yourself of important tasks, and create Facebook ads easily. The tool integrates with Zillow, Realtor.com, and Ylopo.
Pricing: $21/month (Starter); $42/month (Pro+); $83/month (Elite)
Although not targeted toward the real estate industry, Freshworks offers a simple platform that's perfect for real estate professionals who want straightforward contact management without a cluttered interface.
The platform includes features such as lead scoring and a built-in phone system, so you can keep all your lead communications in one place. You can also add custom fields, create custom sales activities, and manage your sales pipeline in an intuitive drag-and-drop interface.
Pricing: $29/user/month (Growth); $69/user/month (Pro); $/user/month (Enterprise)
Insightly helps real estate teams build personalized experiences for their clients. With features such as lead tracking, lead routing, and bulk email tools, you and your team can work smarter, not harder, to connect with more leads.
This tool offers a powerful workflow automation feature that allows you to schedule emails, create tasks, update records, and send alerts to yourself based on the parameters you set. You can also create detailed dashboards to track close rates and see your real estate business’s performance over time.
Pricing: $29/user/month (Plus); $49/user/month (Professional); $99/user/month (Enterprise)
NetHunt CRM is specifically created for real estate agents and agencies. This tool integrates seamlessly with Google Workspace, allowing you to close deals, manage contacts, and organize buyer profiles directly in your Gmail web app.
You can also keep all of the client’s data within your Gmail account, giving you access to critical documents and previous conversations so that you don’t lose track of any details. You can also create email templates that make it effortless and easy to communicate with clients.
Pricing: $24/user/month (Basic); $48/user/month (Business); $99/user/month (Advanced)
Shape CRM is a powerful real estate CRM with a simple, clean interface for managing contacts and deals. It allows you to automate emails, text your clients and contacts, sync the tool with MLS listings, and collect reviews and feedback from your clients.
You can also dial clients directly from the tool and prioritize leads based on activity or pre-qualifying parameters. Shape CRM integrates with Google Workspace, Outlook, and MailChimp so that you can do all that you need to do in one convenient place.
RealPage Investor Management Services (IMS) CRM is designed specifically for commercial real estate agencies. You can manage contacts, send bulk emails, and create dynamic contact lists that automatically update based on segmentation criteria.
It also offers investor engagement and management tools, allowing you to see their activity, preferences, and portfolio on their unique Investor Dashboard. You can also create Key Property Insights reports so that you can see how your properties and assets are generating revenue and additional expenses.
Pricing: Contact RealPage for pricing
These are the best CRMs for real estate businesses, making it easier than ever to streamline your sales pipeline and sell more homes and properties.
Use a CRM to Grow Your Real Estate Business
Managing a real estate business is no easy task. A long list of properties, an expansive portfolio of real estate listings, and a high volume of contacts can feel overwhelming to organize in one place. But that’s where a real estate CRM comes in. By using a CRM, you can improve your client communication while making the sales process faster and easier for you and your team.
Editor's note: This post was originally published in September and has been updated for comprehensiveness.
Zillow acquires New Home Feed to help builders market new properties
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Zillow Group, the company behind a number of online real estate sites, including Zillow, Trulia, and StreetEasy, has acquired New Home Feed, a listing management platform and marketing tool for home builders to market and distribute their listings across the web. Terms of the deal were not disclosed.
Given that new home builders already use the likes of Zillow and Trulia to market their properties, it makes sense for Zillow to snap up a platform that deals specifically with new buildings. The duo have revealed that New Home Feed’s technology will be integrated directly into Zillow’s platform.
“As the leader in new construction data management and a tool many of our builder customers currently use, New Home Feed felt like a natural extension of our current services,” said Tony Small, Zillow Group’s vice president of emerging marketplaces. “By incorporating New Home Feed’s tool set into our offering, it will be easier for partners to send their listings to Zillow Group and will improve the quality and accuracy of our new construction listings. This acquisition is another step toward our ultimate goal for new construction at Zillow Group, which is to help builders market their homes to consumers with a great return on investment.”
Founded in , Zillow emerged as one of the biggest online property databases in the U.S, and the Seattle-based company has made around a dozen acquisitions over the years — most of them since it went public in Zillow’s most recent known acquisition was last February, when it snapped up New York rental platform Naked Apartments in a $13 million deal. But far and away its biggest acquisition to date was when it snapped up long-time rival Trulia in a $ billion all-stock deal in
No indication has been given as to when any integrated product from Zillow and New Home Feed will be made available.
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Builder cloud zillow
Builder Designs joins new Zillow Group Advantage Program
Digital marketing firm exclusively for homebuilders offers website packages to members.
OLATHE, KS—June 19, —According to Zillow Group, 76 percent of new construction homebuyers are using an online resource in their home search, and so [BH1] builders need to maximize the impact of their digital footprint. Zillow Group recently launched the Zillow Group Advantage Program to provide Zillow Group [BH2] builder customers access to select vendors’ curated offerings at pre-negotiated rates [BH3] that will help them achieve this goal. The program features partners that span a full spectrum of builder products and services across web development, content, CRM, and reviews, and Builder Designs has been selected as a program partner.
The new program is intended to help Zillow Group builder customers improve their listings so they can gain a competitive advantage with their online presence. The benefits are available exclusively to builder customers of the Promoted Communities and Promoted Homes listing products.
“With the Zillow Group Advantage Program, we are able to provide builders access to services that will better their listings and, ultimately, help them stand out from their greatest competition: resale homes,” explains Lucy Wolhtman, Zillow Group Vice President, Sales-New Construction.
Builder Designs, a digital marketing firm that focuses solely on homebuilders, is one of 12 partners in the program. The Kansas-based agency, which has built a community of more than builder clients since its inception in , is offering Zillow Group builder customers that are not already current Builder Designs’ customers three website development packages to provide different levels of site creation, depending on the builder’s needs and goals.
“With homebuyers narrowing down their choices based on online searches, builders can’t afford to minimize the importance of their website and online marketing efforts that are written, designed and engineered to make a powerful impression,” says Matt Riley, Vice President of Marketing and Sales for Builder Designs.
“Builders have unique challenges and we’re tuned into their particular marketing needs,” says the company’s founder and president, Chip Johnson. “Right from the start, I knew that I wanted to give our customers the specialized knowledge that would benefit them most.”
“We don’t just help you understand the leads you’re getting, but also target the ones you’re missing. That requires a website that’s dynamic and a team that’s agile,” says Riley, “and being part of Zillow Group Advantage Program allows us to push that potential to marketing-driven builders.”
For more information on Builder Designs, visit www.builderdesigns.com or contact Amber Johnson, at
About Builder Designs
Founded in , Builder Designs is a full-service digital marketing firm that exclusively services the homebuilding industry. The company provides website development, search engine optimization, social media, interactive tools (plat maps, floor plans), text marketing, mobile app development for real estate agents, email campaigns, and AdWords marketing. Their user-friendly platform, Builder Cloud, enables builders to manage every aspect of their online marketing tools from a single dashboard. For more information about Builder Designs, visit www.builderdesigns.com or contact Amber Johnson, at
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