Joel cruz children

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Joel Cruz and his dream of eight kids

Joel Cruz and his dream of eight kids

Originally posted on Manila Bulletin , April 27, 2019, 6:23 PM, By Jane Kingsu-Cheng


Perfume magnate Joel Cruz has always wished for a big family. And now, he’s living his dream with eight of his adorable children.

He also recently celebrated the christening of his two youngest sons, Zaid and Ziv. With a total of 94 godparents, Santuario de San Antonio was filled with Cruz’ classmates from high school, friends, and business partners.

“This just might be included in the Guiness Book of Records,” he laughingly shared. Over 700 guests was recorded to be present at the Rizal Ballroom of Makati Shangri-la Hotel. “There were people who sent their regrets to attend ss much as they wanted to, because a lot of people are traveling overseas, which is understandable because it’s the start of the summer season.”

Cruz also added that he loves organizing events, and is very hands on with the smallest details, down to the early schedule of the festivities. “We also started the festivities quite early since it was a Sunday, and most people will be working the next day. We planned to end by 8PM, and we actually finished by 8:45PM.”

All in the family

Joel Cruz with sons Zaid and Ziv, and his mother Milagros.

Joel Cruz with sons Zaid and Ziv, and his mother Milagros.

In an exclusive interview, Moms & Babies asked Cruz if he really wanted two more boys. The business tycoon revealed, “With In Vitro Fertilization (IVF), there is a sex selection method option, but I did not include this as part of the program. I was hopeful to have my eighth baby to be a girl, but it turned out to be a boy. I am equally happy to have eight kids via IVF from the same mother. They are, in fact, siblings and I want to emphasize that, as some people thought they are adopted babies. Let me clarify that I have nothing against adoption. It’s just that IVF is my personal choice.”

Their daily routine

With a brood of eight children in tow, the proud father runs the household like clockwork. He’s known for working until the wee hours of the morning. His usual routine includes the children entering his bedroom before they go off for school. “We have what we call ‘wakey wakey time’ where they play or talk to me while I am in bed. I catch up on sleep when they leave for school and I’m at work by noon or after lunch.” The children drop by around 5PM at his office, which is connected to their house. “I can maximize my time, minus the travel time from home to work and vice versa.”

It takes a village

Now, taking care of eight children composed of toddlers and infants is definitely no walk in the park. Cruz admits that it can be crazy, “I have a big team of caregivers and nannies: a total of 13 headed by three registered nurses. They rotate to provide 24/7 care. There are security details and drivers when they go to school. I also got a customized Ford Limo bus from the States that can accommodate all of us.”

Family time is precious

Cruz cherishes family bonding with utmost importance, with swimming as their main bonding activity. “We love swimming together at home. This is why my weekend houses in Tagaytay and Baguio have swimming pools. And of course, traveling together outside the country wherein I get to focus on my bonding time with them.”


Perfume magnate Joel Cruz says he spent over P50M to have 8 children


Fragrance mogul Joel Cruz shared that he spent P52 million for his eight children who were all born via in-vitro fertilization.

Cruz revealed he spent P12 million for his first twins, P11 million for the second, another P11 million for the third, and P9 million each for his seventh and eighth children.

He spent the highest on his first twins because he had additional expenses to fix all the requirements to bring his children home.

“Kasi nung first, ang hirap, ang daming problema namin. Umiiyak na nga ako sa Russia kasi gustong-gusto ko na ngang iuwi (sila) sa nanay ko to the point na mag-eexpire na ‘yung visa namin, so uuwi kami ng Pilipinas,” Cruz said in a YouTube interview with Ogie Diaz.

“Tsaka ‘yung uuwi ako na, ang lungkot lungkot ko na, hindi ko naiuwi ‘yung anak ko … Ang daming papeles pero wala kang choice kasi susunod ka sa kanila (sa Russia),” he added.

His children came from the same Russian mother named Lilia, but the second and third set of twins, as well as the seventh and eighth child were carried by surrogate mothers. All egg cells came from Lilia.

He admitted he tried surrogacy in the Philippines, but was unsuccessful, so he went to other countries for the procedure.

His first twins are named Prince Sean and Princess Synne, who were born in September 2012. They were followed by Prince Harry and Prince in October 2015; Charles and Charlotte in May 2017; Zeid in June 2018; and Ziv in November 2018.

He said that his eldest kids “know somehow” how they became his children but not in full detail.

“They just know na … married ‘yung mommy nila, may asawa at anak din, parang kinausap ko ‘yung mommy na tulungan akong magkaroon ng baby ganon na pumayag naman ‘yung mommy niya,” he said.

Cruz has maintained a good relationship with his children’s mother, who was hands-on in taking care of the babies when they were still in Russia.

Lilia and her family were meant to visit the Philippines but their trip was postponed because of the COVID-19 pandemic.

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The Reason Why Joel Cruz Is Not Allowing His Children To Use Mobile Phones

As president and CEO of Aficionado, which is a well-known company of perfumes and other stuff, Joel Cruz has all the ability to provide his children with everything they want. But he chose not to give them one of the most usual things that many of the modern-day kids now have — mobile phone or gadgets.

Cruz now has eight adorable and healthy kids, he has three sets of twins and two single births. His eldest twins, Prince Sean and Princess Synne, are already 7 years old, another pair of twin, Prince Harry and Prince Harvey, 3 years old, twins, Charles and Charlotte, both 2 years old, 1-year-old Zaid, and his youngest Zid, who is turning 1 this coming November. All of his children were conceived through In-Vitro Fertilization in Russia.

Unlike many parents, Joel decided not to expose his children to any gadgets because he believes that raising them in a gadget-free environment will not only benefit the health of his eight children but also for the betterment of their family bonding.

The “Lord of Scents” is very proud that he was able to impose this strict policy in their home as he can now see the positive effects in their family.

In a recent interview with (Philippine Entertainment Portal), the “Lord of Scents” Joel Cruz proudly shared that he is very happy that he was able to impose this no-gadget policy in their home as he can now see the positive effects of it in their family.

He also added what some reasons why he is not allowing them to use mobile phones, the businessman and celebrity father shared a scenario he saw in a family while having their dinner at a restaurant. Instead of talking to each other, they were all busy and focused on the screens of their mobile devices, which is something that Joel Cruz doesn’t want to happen to his own family.

Another thing is the health of the children, more particularly their eyes, which can be damaged if they’re going to use mobile devices for an excessive amount of time. Joel went on and said that they can use gadgets when they’re older and only for the means of research or study.

While he also admits letting them borrow his or their nanny’s phone for those times that it cannot be avoided, they still make sure to limit the screen time to 10 minutes. Instead of gadgets, he provides other sources of entertainment such as books and toys that can further enhance their skills and association with others.


Joel Cruz reveals spending PHP52 million to have 8 kids 

Multi-millionaire Joel Cruz shared that becoming a father of eight children via surrogacy is costly. 

Cruz, owner of a perfume brand, said the idea of fatherhood came from his friend Ogie Diaz, said a report by Businesswire.

Diaz has been advising his friends, including comedian Vice Ganda, to have children so that they can inherit the wealth that they have worked for.

Surrogacy is not yet legal in the Philippines so he had resorted to finding a surrogate mother in Russia. 

Cruz spent PHP12 million for his first set of twins, a boy and a girl. This covers fare, hotel accommodations, payment for Lilia, and other expenses. 

He spent another PHP11 million for his second set of twins of two boys. Another PHP11 million for the third set. 

The seventh and eighth babies had different moms and he paid PHP18 million.



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Joel Cruz Spent Php52 Million to Have Eight Kids Via Surrogacy – Business News Philippines

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Known as the Lord of Scents, Joel Cruz built a multi-million empire with his perfume business, Aficionado. But did you know that he spent at least Php52 million to have eight kids via surrogacy?

Influence from Ogie Diaz

As friends in the entertainment industry, Joel Cruz and Ogie Diaz knew each other. Although he’s openly gay, Ogie has a wife and five children.

Ogie recently made headlines for encouraging another openly gay entertainer, Vice Ganda, to have children of his own so he can have heirs to the wealth he built. Though it seems that Vice doesn’t have plans to do that in the near future, Joel shared that he listened to Ogie’s advice that’s why he had kids via surrogacy.

joel cruz 8 kids

Having Kids Via Surrogacy

According to Joel, Ogie had long been telling him to have kids, but he just can’t do it with a woman. So, surrogacy came into the picture.

Surrogacy is not yet legal in the Philippines, but Joel admits to trying this route with three Filipinas. But the implantation didn’t work. So, he turned to Russia where surrogacy is legal.

He chose a tall, beautiful woman who already had kids with her husband so the implantation will be more viable. He picked Lilia because she’s 5’ 11”, saying that he’s short so he wants his kids to get some help in becoming tall by picking a tall mom.

Spending Php52 Million to Have Kids

For his first set of twins, a boy and a girl, Joel spent at least Php12 million for fare, hotel accommodations, payment for Lilia, and other expenses. He also gave Lilia extra money aside from what she received from the surrogacy firm.

He spent Php11 million for the second set of twins, both boys, and another Php11 million for the third set, a boy and a girl.

The seventh and eighth solo babies had two different surrogate moms; Joel spent Php9 million for each child.

Although they have different surrogate mothers, the children were full siblings with Joel’s sperm and Lilia’s eggs.

Raising eight kids is a challenge, but Joel enjoys his babies and they have a slight idea about how they were born. All the kids have their own nannies and Joel raises them in one big household.

He remains friends with their mother and her family. Lilia’s family even had plans to visit the Philippines, though that was postponed because of the pandemic.

Categories News, StoriesTags joel cruz, Joel Cruz babies, Joel Cruz business, Joel Cruz children, joel cruz success story, Joel Cruz' AficionadoSours:

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Joel Cruz’s Latest Family Photo W/ His 8 Kids Goes Viral

Joel Cruz’s Family Photo W/ His 8 Kids Draws Netizens Attention

JOEL CRUZ – Fragrance mogul Joel Cruz’s latest family photo with his eight (8) beautiful kids went viral on social media.

‘Lord of Scents’ Joel Cruz is the owner of Aficionado Perfume. His business continues to dominate the local perfume market.

The fragrance mogul owns a mansion in Tagaytay. It consists of 5 floors plus a roof deck, 7 bedrooms, 2 maids room, a salon, a swimming pool, a spa & sauna, mini-theater, and a gym.


Joel Cruz is now a father to eight (8) children. Back in 2012, first welcomed his first set of twins Prince Sean and Princess Synne. This was followed with another set of twins Prince Harvey and Prince Harry in 2015. In 2017, twins Charles and Charlotte were born. The fourth pair, Zaid and Ziv, was born in 2018.

All of his children were born out of surrogacy. The businessman is undoubtedly happy and fulfilled as he is currently living with all his beautiful children.

READ ALSO: Joel Expenses For Surrogate Children Finally Revealed


Joel Cruz raise all of his children by himself. He has been sharing photos of his kids and showed their bonding moments at home and out of the country trips.

The business mogul recently changed the cover photo of his Facebook Page. He drew attention online as netizens expressed their delight over his family photo with his 8 kids.


Joel Cruz’s post flooded with comments from the online community expressed their admiration to his family. Here are some of their comments from the post:

@RuSally Ofisalve: “Such a wonderful family!!! …a loving & doting parent to 8 lovely & gorgeous kids..congratulations to d gorgeous joel cruz for bringing to ds world such beauuuutiful & truly adorable. children”

@Wilma Delacruz: “Your a blessing to those children your great man”

@Bernardita Mantilla Cabrera: “Wow, all growing up to be beautiful & handsome kids. Kodus Joel & more power. God bless.”

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READ ALSO: Family Portraits That Went Hilariously Wrong

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Tagged as:Aficionado, Joel Cruz 8 Kids, Joel Cruz Family, Lord of Scents, Surrogacy


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